Viu, PCCW’s leading pan-regional OTT video-streaming service operating in 16 markets, today announced the launch of its first multi-market Viu Original, Secret Ingredient, together with Unilever Nutrition SEA and Indonesia, featuring some of the most renowned artistes from South Korea, Indonesia and the Philippines. The food-inspired romantic dramedy embarks on a delectable journey to enable Viu-ers to experience the notion that “love comes in and embraces all flavours’”.
After the success of multi-market Viu Originals like The Bridge (S1/S2) and Pretty Little Liars, this would be the first time Viu is collaborating with South Korean talent. Secret Ingredient marks not only the debut of Sang Heon Lee as the lead in an Asian drama, but also that of acclaimed South Korean director Cho Young-kwang. Set against the background of Jakarta, Indonesia and the Philippines, the cast is complete with multi-awarded actors including Indonesian heartthrob Nicholas Saputra and Filipina actress-model Julia Barretto.
Secret Ingredient will feature Unilever’s top nutrition brands from Indonesia and the Philippines, including Royco, Bango, Knorr, Lady’s Choice, Sariwangi and Buavita.
Commenting on the collaboration, Macce Samarista, Unilever Nutrition SEA and Indonesia Lead for Digital Marketing, Media, and Commerce, said, “In a world where consumers immerse themselves in a series for hours, our challenge is to rise above the mundane and captivate audiences in a way that truly resonates. Through our partnership with Viu, we’ve concocted something extraordinary – a series that doesn’t just entertain but takes you on a journey through the vibrant cultures and delectable dishes of Indonesia and the Philippines. Every episode is a celebration of diversity, a feast for the senses, and an experience that everyone will look forward to. So, get ready to immerse yourself in a series that goes beyond the ordinary – where entertainment meets artistry, and every moment is exciting!”
Derek Wong, Vice President, Viu Original, added, “At Viu, our commitment through our Originals is to be relevant to our Viu-ers. Secret Ingredient was conceptualised based on the consumption insights on our service. It is a story that not only transcends borders but also brings different cultures together in a more meaningful and authentic manner. Partnering with Unilever Nutrition SEA and Indonesia also gives us the opportunity to be a part of their ambition of being the force for good in the Southeast Asia food scene, which equally values taste, health and cultural identity.”
The series is scheduled to be released April 2024 and has begun shooting this month.
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