Imagine scrolling through TikTok and catching a vibrant video of Vietnam’s misty Sapa mountains or Thailand’s bustling night markets. Suddenly, you’re ready to pack your bags. Sound familiar? Klook Philippines knows that feeling. Their 2025 Travel Pulse study, packed with insights on travel trends, shows people are chasing adventure and relaxation like never before. Even better, they’ve teamed up with Hospitality Innovators, Inc. (HII) to launch exclusive hotel experiences that make your next trip unforgettable. “Overall, we’ve seen Filipinos take more chances on travelling in 2024 and definitely aren’t slowing down in 2025. It’s even reached the extent that Millennials and Gen Zs perceive it to be a therapeutic tool. From being considered a love language last year, to being a form of therapy today, it goes to show that travel continues to evolve in different ways to serve each individual’s unique definition of joy”, Michelle Ho, General Manager of Klook Philippines shared. Here’s why Manila’s travel enthusiasts are buzzing about Klook’s latest moves.

Travelers Are Ready to Roam

Travel isn’t just a getaway—it’s therapy. Klook’s 2025 Travel Pulse study, released on April 29, 2025, surveyed 500 people in the Philippines (part of 5,000 across Asia-Pacific) and found that 100% see travel as a way to de-stress. Millennials and Gen Zs, Klook’s core crowd, are leading the charge. Whether it’s a quick weekend in Tagaytay or a cultural adventure in Vietnam, 98.5% plan to explore local gems, while 56.3% are eyeing international trips. Klook noted that besides the usual international hotspots like Japan, South Korea and Singapore; Vietnam, Taiwan, and Thailand were emerging in popularity amongst Filipinos (239%, 120%, and 78% growth seen in 2024 versus 2023 respectively).

Planning ahead is a key part of the Filipino travels as they commonly booked (39%) 1-3 months ahead for flights, and accommodations (36%). Klook also found that only 27% of respondents book experiences in-destination. Overall, with 65% of respondents booking bundles, Filipinos were found to prefer these the most as compared to the regional average.

Once at their destination, 63% of Filipinos shared that they try out adventurous tours, digital detox, wellness, and meditation retreats (58%), and aligned with the spirit of trying out new things, 57% take on hidden gem adventures, and 54% try out workshops and classes that pique their interest. 

The top consideration Filipinos made when booking their travels revolved around vacationing during the perfect weather (37.3% answered). Scheduling around work and school vacations were ranked of equal importance (29.9%) followed by the affordability of the travel options available to them (15.3%). 

Social Media

What’s fueling this travel fever? Social media, of course. A whopping 89% pick destinations based on Instagram reels or TikTok clips, surpassing the regional average of 79%. Vietnam saw a 157% revenue spike on Klook after influencers showcased its charm. From Facebook (84% of users) to TikTok (69%), short videos and photos shape itineraries. So, what’s the top destination trio for 2025? Vietnam (up 239% in 2024), Taiwan (120%), and Thailand (78%) are stealing the spotlight from classics like Japan and Singapore.

This was evident to the platform following a 157% increase in revenue for Vietnam tourism services and products made on Klook after Klook Kreators started posting about their travels to Vietnam. On the topic of Klook’s community of Kreators, the program is set to continue making an impact as Kreator-generated sales have increased by 20% in Q1 2025 versus Q4 2024.

Quick content such as photos (67%) and short-form videos (62%) are considered the go-to travel guides for Pinoys followed by Long-form videos (48%) and in-depth blog posts (45%) that dive deeper into destination.

“Based on our study, social media has definitely made an impact on the way Filipinos plan their travels, and the motivations that create their itineraries. It’s become a means of digitalization that drives a more intense desire to travel and explore what’s out there.” Ho shared. 

While TikTok is only the third most popular application among respondents, the study shows that compared to the regional average, Filipinos are more than two times more likely to engage with TikTok (69%) for travel inspiration. The rankings haven’t changed much as Facebook remains to lead the list (84%), followed by Youtube (73%), and Instagram places last (63%). 

Travel as a form of therapy

Travel isn’t just a getaway—it’s therapy. Klook’s 2025 Travel Pulse study, released on April 29, 2025, surveyed 500 people in the Philippines (part of 5,000 across Asia-Pacific) and found that 100% see travel as a way to de-stress. Millennials and Gen Zs, Klook’s core crowd, are leading the charge. Klook found that 78.4% use travel as a getaway for a mental break with 31.6% of them choosing a nature retreat for a creative reset (higher than market average of 15.8%). 

Generally speaking, Filipinos are equally strapped between work (58.4%), financial constraints, (57.7%) and time limitations (55.1%), making travel frequency and preferences occasionally inaccessible or unmet. Interestingly, while 48% of respondents feel entirely recharged after travels, 92.2% of them also experience post-travel blues, so much so that 49.1% immediately start planning out their next trip. 

Usage of AI

On a regional scale, Klook found that more than half (58.4%) of respondents have sought the help of AI to plan their trips, while 35% are yet to try it out but are interested in trying it. While Gen Z and Millennials are attuned to using AI (64.4%, 51.8%), there’s a small percentage (6.7%) who are not interested in trying it out.  

Klook and HII: Your Ticket to Unique Stays

Filipinos book 1-2 night stays at hotels and resorts that offer breakfast and have a pool. In booking these, respondents (45%) secured them less than a month to 3 months ahead of their travel, with activities generally being booked in less than a month in advance. Klook has seen events like marathons and concerts contribute to this increase of hotel bookings. 

Klook Philippines also announced statistics showing a 202% growth of Filipinos booking hotels within the Philippines, and 160% increase of inbound tourists booking local hotels (2024 versus 2023). Overall, the travel app recorded a general increase by 190% of those booking hotel stays on the platform. 

To match this travel boom, Klook partnered with HII, a homegrown hospitality leader with 25 years of crafting memorable stays. This first-of-its-kind collaboration, launched alongside the Travel Pulse reveal, brings exclusive hotel bundles and experiences to Klook’s platform. HII’s properties, from chic serviced residences in Makati to beachfront resorts in Boracay, saw a staggering 913.7% booking surge on Klook in 2024.

The exclusive bundles and experiences include the launch of an Ultimate Movie Night Experience at The Sphere Serviced Residences, a Hassle-free Family Getaway with baby-friendly features in The Hue Hotels & Resorts Boracay, and a relaxing Wine & Dine experience at The Picasso Boutique Serviced Residences.

On top of this, booking through the platform provide Klookers with priority for early check-in, late check-out, and room upgrades in HII managed hotels like KL Serviced Residences, The Belamy House, The Exchange Regency Residence Hotel, The Connor Serviced Residences, Hue Hotels & Resorts Puerto Princesa, The Aurora Subic Hotel, Charlie’s El Nido, Y2 Residences Hotel, and The Harvest Hotel.

“Our collaboration with Klook Philippines caters to the growing demand for hotels by both Filipinos and foreign tourists through their platform. With the central goal to elevate the guest journey at our properties, we’ve joined forces to create unique experiences when staying in HII hotels,” Luis Monserrat, Founder, President and CEO of HII announced. 

For the past 25 years, HII has transformed the management of hotels, resorts, serviced apartments and other properties with its world-class Filipino hospitality. HII has an extensive resume, managing the operations of 15 properties across the Philippines. 

Plan Your Next Adventure Now

Ready to turn your travel dreams into reality? Download the Klook app from the Google Play Store or Apple Store and explore exclusive HII bundles. From a movie night in Makati to a family getaway in Boracay, there’s something for every traveler. Follow Klook on Facebook, Instagram, and TikTok for the latest inspo—Vietnam’s Sapa or Thailand’s beaches might just call your name. Where are you headed next? Book your 2025 adventure today and make every trip a story worth sharing!