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Japan Emerges as Top Lunar New Year Destination for Pinoy Travelers, Agoda Reveals 

Pinoy tourists are traveling to Japan this Lunar New Year as it emerges as the top destination for Filipinos for the period, according to booking data from digital travel platform Agoda.

Aside from Japan, Filipinos are also visiting other short-haul flight destinations with Hong Kong, Thailand, South Korea, and Singapore rounding out the top five choices. The preferred international cities for Pinoy travelers include Tokyo, Hong Kong, Bangkok, Osaka, and Singapore.

Looking at which travelers will be visiting the Philippines during Lunar New Year, Agoda’s booking data highlights South Korea, China, United States, Japan, and Singapore as top inbound markets. The ranking showcases the diversity of tourists that the country continues to attract. The five most popular destinations visited within the Philippines are Manila, Cebu, and beach hotspots Boracay, Bohol, and Palawan. 

Although officially celebrated on Saturday, February 10, 2024, the Lunar New Year holiday is extended to a long weekend in many markets across Asia and week-long celebrations for China, Japan (Spring Holiday) and Vietnam (Tet). The holiday, also referred to as Chinese New Year, is traditionally one of the peak travel moments for tourists from mainland China. For the first time since 2019, China is back in contention, ranking third source market overall and securing a spot in the top-five inbound lists for Indonesia, Malaysia, Philippines, South Korea, Thailand, and Vietnam. 

Enric Casals, Associate Vice President Southeast Asia at Agoda, commented, “The Lunar New Year period is a significant time for travel, and this year is no different. Since 2019, hotels and destinations have diversified the appeal of their markets with visa-free travel and other incentives. That has made them less reliant on one market and more appealing to new travelers. But the travel industry will no doubt be looking forward to welcoming back more travelers from China this year.”

Regionally, the trends echo a similar sentiment. The most outbound travelers hail from markets like South Korea, Singapore, China, Hong Kong, and Japan. The most visited markets by these international tourists include Japan, Thailand, Malaysia, Indonesia, and Vietnam, showcasing a wide array of cultural and leisure options. Cities like Bangkok, Tokyo, Seoul, and Osaka remain appealing, underscoring the region’s rich urban and cultural diversity.


Agoda’s platform, offering over 3.9 million holiday properties, flights, and activities, is ideally positioned to cater to these evolving travel preferences, providing seamless experiences for those celebrating the Lunar New Year, whether within Thailand or across the region.

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