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Unleash Your Hue: Immerse into the Vivid of SM Beauty’s Color Play Festival

The festival, which is all about playing with color and being proud of it, was formally launched on July 31 at the Mall of Asia Main Atrium with content creators, influencers, and members of the media present.

Life gets more interesting when it’s painted with color. To spread this spirit of vibrancy, SM Beauty launched the Color Play Festival from July 31 to August 4. The festival provides a kaleidoscopic showcase of their diverse beauty products ranging from makeup and skincare to hair care.

A Splash of Color at the Launch

The Color Play Festival, an ode to all hues and shades, was inaugurated on July 31 at the SM Mall of Asia Main Atrium. The grand launch, attended by influential content creators, media, and beauty enthusiasts, paved the way for a series of exciting events, games, freebies, and a unique digital beauty pageant.

A Bounty of Beauty Activities

Once the curtains were lifted, the festival welcomed the public to a myriad of activities. Exclusive to SM Advantage Card (SMAC) members, the festival hosted a makeover area where attendees could have fun experimenting with new looks. The hair braiding and flower crown area gave lucky customers the chance to enjoy free flower crowns and braids, expertly crafted by professional artists.

The Digital Beauty Pageant: ‘Create Beauty’

As an engaging feature of the Color Play Festival, SM Beauty rolled out a digital pageant aimed at promoting their range of products. The pageant centered around the theme of ‘Create Beauty,’ inviting participants to upload their most spectacular Coachella Festival look across social media platforms. All they need to do is include the hashtags #SMBeauty and #ColorplayFestival2023 in their caption.

The entries will be evaluated based on Makeup, Hairstyle, Originality, and Engagement (likes, comments, shares). The top 10 winning entrants can look forward to exclusive hair and makeup, skincare, and other SM Beauty products.


More Exciting Attractions: Ferris-Win and Photobooth

The Color Play Festival, in its festive spirit, offers a “Ferris-Win” gondola and a photobooth. Customers stand a chance to win a myriad of SM Beauty products with Ferris-Win. They can also capture fun moments with friends and family in the photobooth. All it takes to enter the contest is to purchase any variant of SM Beauty lipstick and show proof of purchase.

A Beauty Bonanza from Top Brands

SM Beauty’s Color Play Festival brings together renowned brands, including MAC, NARS, Drunk Elephant, Shiseido, LOOK At Me, Tsubaki, Extra Care/GOT2B, Tressemme, L’Oreal Hair, Liese, Hairfix, Y.O.U, QuickFX, Barenbliss, Dazzle Me, Flormar, BYS, KISS New York, Maybelline, Happy Skin, Shiseido, Drunk Elephant, BLK, Chic Bobbie, LA Girl, Vice Cosmetics, and Issy & Co. Be it a new luscious lipstick, a rejuvenating facial cream, or a vibrant eyeshadow palette, the festival has it all.

 On July 29, there were also lip balloons and pop sockets in selected SM Department Stores.

Go to your nearest SM Beauty Store or shop online at ShopSM  from July 31 to August 4 and enjoy big discounts on a wide variety of beauty products. Visit “Color Play Festival” at the SM Mall of Asia Atrium until August 4 and create beauty with colors.

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