Kiehl’s celebrates the Philippines for Super Brand Day 2022 

As the top-selling skincare brand on Lazada, Kiehl's puts the Philippines front and center in limited-edition packaging for Kiehl’s Super Brand Day 2022 on Lazada

Known for their finest apothecary skincare, beauty brand Kiehl’s celebrates its love for the Philippines by launching limited-edition packaging specially-made for their Lazada Philippines Super Brand Day 2022

Kiehl's Super Brand Day 2022 

Lazada Super Brand Day has been Kiehl’s’ most-anticipated sale for the past few years, currently topping as the number one skincare brand on the e-commerce platform for two and a half years running. Proving that the brand upheld their position through strong initiatives, they were able to come out as the top beauty brand in Lazada in various occasions, including #1 Super Brand Opening in 2020 and #1 Super Brand Day when they celebrated their 170th anniversary in 2021. 

In addition to their Kiehl’s Loves the Philippines initiatives, Kiehl’s has continued to stay true to their commitment to the planet and people. Over the past decade, Kiehl’s has supported multiple local NGOs that are focused on communities and environmental causes such as Save Philippines Seas. In 2019, they partnered with celebrities Richard and Raymond Gutierrez where proceeds were used to develop Earthducation Kits, a project done in partnership with the Department of Education. These kits are toolboxes to empower educators to turn any space into an eco-learning space, promoting environmentalism and advocacy to students, even during the pandemic. 

Kiehl’s is once again partnering with Save Philippine Seas by helping fund the Earthducation: Change the Current initiative. The Earthducation initiative aims to teach 150 public school teachers about climate change and how to take action. Through this, a total of 30 teachers will receive P15,000 to implement projects within their community. With the help of key opinion leaders, Kiehl’s is pledging PHP 1,000 for every media publication that publishes an article and every influencer that posts about the initiative.

On May 24, the brand is also hosting a Livestream party counting down to the Kiehl’s Super Brand Day, where every view will be equivalent to PHP 1 donation to the initiative. In this online music festival streaming on LazLive and Facebook Live, local household names Saab Magalona, Jim Bacarro, and Curtismith will be performing. 


Kiehl's Super Brand Day 2022 

For this year’s Lazada Super Brand Day, Kiehl’s is highlighting Filipinos’ cult-favorite products by creating limited-edition packaging that is exclusively available in the Philippines. This was unveiled to select media publications and beauty influencers in a launch event on May 4, 2022. The festive packaging includes uniquely Filipino elements, such as whimsical illustrations of jeepneys, banderitas, and Mount Mayon. Kiehl’s is dressing up the beloved favorites in the new packaging, including: 

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Ultra Facial Cream 

Kiehl's celebrates the Philippines for Super Brand Day 2022 

Kiehl’s #1 facial cream has a unique lightweight texture and lasting 24-hour hydration to leave skin softer, smoother and visibly healthier, thanks to its olive-derived squalane that strengthens the skin barrier and glacial glycoprotein. 

Ultra Facial Oil-Free Gel Cream 

Kiehl's Super Brand Day 2022 

With 24-hour hydrating power, this oil-free moisturizer for oily skin to normal skin has a cooling effect to reinvigorate while helping maintain skin’s moisture balance for skin that’s shine-free, fresh-feeling and healthier-looking all day. With a unique gel cream texture, this oil-free moisturizer cools and hydrates skin without residue. 

Calendula Toner 

Kiehl's Super Brand Day 2022 

Beloved by Kiehl’s customers since the 1960s, this cult-classic Calendula Toner is formulated with Calendula to visibly reduce redness, oiliness, and improve skin’s texture. This gentle, alcohol-free toner is made with calendula petals, and helps soothe the skin. It also helps balance normal-to-oily skin for a more even complexion. Perfect to keep maskne away! 

Skin-Renewing Daily Micro-Dose Retinol Serum 

Super Brand Day @ Kiehl's

Belonging to the Dermatologist Solutions range, this product is perfect for those starting their skin renewal journey as it is the brand’s breakthrough approach to retinol-based skincare. With Kiehl’s Skin-Renewing Daily Micro-Dose Retinol Serum, see visible improvement in fine lines & wrinkles, refined texture & diminished visible pores, enhanced firmness, and a more visibly radiant complexion. 

Clearly Corrective Dark Spot Solution 

Super Brand Day @ Kiehl's

Turn on the 5 signs of clarity with Kiehl’s Clearly Corrective Serum. Kiehl’s #1 serum is powered by Activated C and Proxylane to unlock breakthrough skin clarity that goes beyond brightening. This serum is known to do it all – brightens, fades dark spots, fades pimple parks, improves skin dullness, and reduces redness. 

Not only will consumers have a chance to purchase these Philippines-only products, but Kiehl’s’ Lazada Super Brand Day also showcases the best deals for the year. Filipino fans can enjoy up to 30 freebies for every order, major discounts, and even get a chance to win an all-expense paid trip to Palawan for two! 

Super Brand Day @ Kiehl's

You can enjoy Kiehl’s promos and pre-order the complete limited-edition set starting May 11. The Kiehl’s Super Brand Day itself is on May 25 and there will be more exclusive deals for you to avail! Make sure to check out your favorite Kiehl’s products, together with the limited-edition set, on May 25 to get the best deals! 

Visit Kiehl’s Lazada Flagship Store and follow them on social media: Kiehl’s Philippines on Facebook and @kiehlsphilippines on Instagram. Use the hashtag #KiehlsLovesPH when you post your limited-edition Kiehl’s Loves the Philippines products! 


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