The term “happy pill” has evolved from the literal antidepressants to its current slang usage: anything that evokes happiness. We aim to establish Happy Pill as the go-to comfort food when the weather is too humid or when one feels sad, stressed at school and work, or craves for that sugar rush. Even a sense of nostalgia for the older market who wants to be taken back to the joy of childhood.
The concept of sundaes has been around for decades but Happy Pill will involve the customers in the process by giving them the “power” to choose how their sundae would look and taste like.
Happy Pill products have that distinct taste and look that people would crave and buy on a repetitive basis. It’s like a trip to the kiosk is a GV trip that feels like home, the feeling that the Danish call “hygge”.
Inspired by the quirky appeal of Japanese and Taiwanese food products and the customizable process of buying milktea, Happy Pill offers customers the excitement of experimenting flavours and looks that feels fun and personal.
Our products appeal to the senses - eye-popping “instagrammable” aesthetic and a taste that is acceptable to a young demographic (i.e. 12 - 35 years old) regardless of social status, drawing on the premise that sundae is universally likeable.