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Raising the Scoop: Carmen’s Best Elevates the Joy of Quality Ice Cream

Carmen's Best celebrates the joy of quality with a new look, bigger plans, and an unwavering commitment to fresh, local ingredients.

Carmen’s Best, the pioneer of uncompromised quality in locally-produced gourmet ice cream, recently unleashed a wave of joy and high expectations during its Day of Joy celebration at the Marquis Events Place in Bonifacio Global City, held on earlier this month.

In photo (left to right): Carmen’s Best Director Felipe Bince, Metro Pacific Agro Ventures President & CEO Jovy Hernandez, Metro Pacific Agro Ventures Chief Commercial Officer Toby Gatchalian, Metro Pacific Investment Corp. Executive Vice President, Chief Finance, Risk, and Sustainability Officer Chaye Cabal-Revilla, Carmen’s Best Director Ricky Vargas, Host of Carmen’s Best Day of Joy event Gretchen Ho

Uncompromising Quality: The #NoShortCuts Philosophy

Carmen’s Best Gourmet Ice Cream is known for its unwavering commitment to quality. It’s all about the #NoShortCuts philosophy, where there’s no room for substitutions or shortcuts when selecting premium ingredients. They firmly believe in using 100% fresh, 100% local milk, sourced from their own joyful cows in Laguna. This dedication to quality ensures that every spoonful of Carmen’s Best ice cream is packed with the unadulterated joy that only fresh milk can bring.

A Flurry of Flavors

This meticulous process has garnered a devoted following over the years. With beloved flavors like Strawberry, Salted Caramel, Malted Milk, Dark Chocolate, and Brazilian Coffee, Carmen’s Best continues to prove that there’s no better way to experience true indulgence than with a scoop of their ice cream.

The Day of Joy: A Glimpse into Carmen’s Best

During the Day of Joy event, Carmen’s Best put their central belief into action: “There’s no better joy than giving your best.” They shared the best of themselves with their cherished customers and partners. The event featured ice cream tasting, frozen dessert demonstrations, and even a chance for guests to create their own joy filters, encapsulating the spirit of the day.

An Elevated Look: Carmen’s Best’s New Brand Identity

One of the event’s highlights was the grand reveal of Carmen’s Best’s fresh and joyful brand identity. Each element of the design narrates a crucial part of the brand’s story. It showcases the freshness and preciousness of milk, along with the unwavering commitment to quality and the generosity of real ingredients packed into every pint and cup. The change in packaging also aligns with sustainability efforts, as the brand transitions to an all-paper packaging system.


Digital Films: Capturing the #NoShortCuts Philosophy

At the event, Carmen’s Best premiered their first two digital films. These films illustrate their resolute commitment to the #NoShortCuts philosophy, showcasing how the brand’s tagline comes to life in moments best celebrated with nothing less than the best ice cream.

Expansion Plans: SM Mall of Asia, Rockwell, and E-Commerce

The brand also unveiled plans for its new store in SM Mall of Asia and the refreshed look of their Rockwell store. Additionally, their revamped e-commerce platform was introduced, offering the ease of ordering your favorite ice cream online. As a delightful surprise, the brand unveiled its limited-edition Christmas flavors, bringing extra joy to the holiday season.

Before the event ended, guests were delighted with a performance from the Ryan Cayabyab Chorale as the brand unveiled its limited-edition Christmas flavors for the holiday season.

A Bigger Mission: Carmen’s Best and Filipino Dairy

Carmen’s Best, now under the majority ownership of Metro Pacific Agro Ventures (MPAV), unveiled its grander mission in the realm of Filipino dairy. According to Jovy Hernandez, President and CEO of Metro Pacific Agro Ventures, “Our Best goes beyond just offering proudly local, world-class quality Ice Cream made from 100% Fresh milk, guided by our no shortcuts philosophy. Our Best also means investing in the future to fulfill our vision of being present as a full dairy line offering ice cream, milk, yogurt, cheese, butter, and other milk derivatives that are 100% local and 100% fresh. Our Best also extends to supporting local farmers, partnering with the academe for research, and collaborating with the government. We believe that this is the Best inclusive dairy model to pursue as it presents a win-win-win situation for all stakeholders in the Philippine Local Dairy Industry.”

In photo: Jovy Hernandez, President and CEO of Metro Pacific Agro Ventures

Expanding Horizons: Metro Pacific Investments Corporation

In photo: Manuel “Manny” V. Pangilinan in video greeting during the event

Manuel V. Pangilinan, Chairman, President, and CEO of Metro Pacific Investments Corporation, shared his vision for the future: “Our investment in agriculture is to ultimately help uplift our farmers and grow the Philippine Dairy Industry. Dairy is just the first, and we are looking forward to making the same impact in other agricultural sectors.”

A Sweet Ending

The program concluded on a sweet and celebratory note as everyone participated in a joyous Ice Cream Toast.

For the latest information and updates, visit, and don’t forget to follow them on Instagram at @carmensbest.

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