The Peninsula Manila’s Peninsula in Pink Campaign for Breast Cancer Awareness

The Peninsula Manila is again thinking pink with a purpose this October, Breast Cancer Awareness Month.

The Peninsula Manila is again thinking pink with a purpose this October, Breast Cancer Awareness Month. Marking its seventh anniversary in 2017 the annual Peninsula in Pink campaign to raise awareness and funds for the Philippine Foundation for Breast Care, Inc. – its chosen breast cancer charity for many years – will present a month of pink-infused dining and room experiences for guests to enjoy.

The Peninsula in Pink pin

The Art of Pink builds on the partnership The Peninsula Manila has forged with the Estée Lauder Companies, whose Breast Cancer Awareness (BCA) Campaign is devoted to defeating breast cancer through education and medical research.

“In Southeast Asia, the Philippines has the highest incidence of breast cancer,” says The Peninsula Manila General Manager, Mr. Mark Choon. “One in every 13 Filipinos falls victim to it and as a man, a brother, a son, a husband and the general manager of an institution that has worked for more than 40 years with various local organizations to help make a difference in the lives of Filipino people, I believe very strongly in the fight against this terrible disease.”

This is the impetus behind The Peninsula Manila’s continuing support of the Philippine Foundation for Breast Care, Inc as the charity of choice for its Art of Pink fundraising efforts, and the organization running East Avenue Medical Center’s Breast Care Center.

Estee Lauder's Mel Lerma, Philippine Foundation for Breast Care, Inc's Malu Cortez and The Peninsula Manila's GM Mark Choon in front of the Breast Care Center of  East Avenue Medical Center

At the conclusion of last year’s campaign, The Peninsula Manila and Estee Lauder Companies turned over a newly rehabilitated Breast Care Center to the government-run East Avenue Medical Center. Managed by the Philippine Foundation for Breast Care, Inc., the center had previously been servicing 30-50 patients in a space that could barely accommodate 20 individuals. After a nine-month construction period, the center reopened with an expanded reception area, a new wing as well as a second floor. Five brand-new chemotherapy infusion chairs were also installed, with Pink for Life Foundation Inc. donating an additional 15 chairs in the second quarter of 2017, that would supplement the two La-Z Boy recliners they had.

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Mr. Mark Choon says, “Words cannot begin to describe how very grateful we are for the overwhelming support we have received from everyone who contributed to the fulfillment of this long-cherished project. On our last visit to the center, however, we realized that we could and want to do more. The realization that by doing the little that we can, that we might actually be able to help keep families and communities together, this is something that really strikes at the core of what we believe as a company.”

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Pink is the preferred color at The Peninsula Manila every October, and to support The Art of Pink initiative this year, the fountain, main entrances and guardian door lions of the hotel will be illuminated in pink each evening from October 1 to 31, 2017.

As always, an exclusive Peninsula in Pink ribbon pin has been designed to mark Breast Cancer Awareness Month. Every Peninsula Manila staff member will wear this specially commissioned pink ribbon pin throughout October in support of this initiative. Pins are available for sale at a dedicated donation desk in The Lobby for P250 nett, with 100% of the proceeds raised from the sale of each pin sold donated to the Philippine Foundation for Breast Care, Inc.

The Lobby’s premium teas selected and blended by The Peninsula’s tea masters can be enjoyed throughout October with a special The Art of Pink Peninsula Afternoon Tea, featuring rose-tinted sweet and savory treats presented on a tiered platter for P1,250. In addition, the Pink Afternoon Tea offers may be paired with a chilled flute of rosé Champagne at P1,850. For every The Art of Pink Peninsula Afternoon Tea sold, guests will receive a Peninsula in Pink ribbon pin and a donation will be made to the Philippine Foundation for Breast Care, Inc.

All restaurants will offer a Pink Cosmo – a delicious pink cocktail concocted to honor this meaningful initiative, priced at P600, including a Peninsula in Pink ribbon pin, and P400without the pin. A pink mocktail – Pink Flamingo Ice Tea – is available at P490 with a Peninsula in Pink ribbon pin, and P320 without the pin. For every drink sold, a donation will also be made to the Philippine Foundation for Breast Care, Inc.

The Peninsula Boutique will also offer a slew of pink pastries – Wild Berry Mascarpone; Macaron, Rose Water and Strawberry Confit; and a Peninsula in Pink Chocolate and Raspberry Ganache – with a portion of the sales proceeds donated to the Philippine Foundation for Breast Care, Inc.

Hotel guests booking a Pink Staycation Package can also help in the fight against breast cancer.

Valid from October 1 to 31, 2015, the Pink Staycation Package room rates start at P 9,900 where a P 500 donation per night will be made to the Philippine Foundation for Breast Care, Inc The package includes a Pink Beauty Packet from Estée Lauder containing Clinique Dramatically Different Moisturizing Lotion 125 ml, Limited Edition Estée Lauder Advanced Night Repair 50 ml, and  a Bobbi Brown Art Stick in Electric Pink 5.6 g; a The Art of Pink Peninsula Afternoon Tea for two at The Lobby (once per stay); and a Pink Welcome Amenity. Guests availing of the package will also enjoy a buffet breakfast for two adults and two children (ages six and below) in Escolta. 

All prices quoted are subject to 10% service charge and prevailing government taxes.

For inquiries or further information on Peninsula in  Pink dining  promotions and room package, please call (63 2) 887-2888, extension 6694 (Restaurant Reservations) or 6630 (Room Reservations), e-mail diningpmn@peninsula.com or reservationpmn@peninsula.com or visit the website peninsula.com.

About Peninsula in Pink

Breast cancer is the most prevalent cancer among women and the second-most common cancer in the world today, accounting for one in 10 of all new cancers diagnosed worldwide, and nearly one in four female cancer cases. With these statistics in mind, The Peninsula Hotels decided to harness its resources and create the Peninsula in Pink charitable initiative.

Launched in Hong Kong in 2010, Peninsula in Pink is an annual event at all the Peninsula hotels in Asia, North America and Europe. Each hotel shows its support for Breast Cancer Awareness Month in October by creating pink-inspired afternoon teas, cocktails, dining and spa promotions and special events, with part of the proceeds donated to a local breast cancer organization.

Philippine Foundation for Breast Care, Inc

Philippine Foundation for Breast Care, Inc (PFBCI) is a non-profit, volunteer-based organization that was registered with the Securities and Exchange Commission in 2001. Dedicated to serving mostly indigent patients by sourcing financial assistance and providing emotional support, PFBCI is a done institution accredited by the Philippine Council for NGO Certification. The foundation also manages Breast Care Center of the East Avenue Medical Center in Quezon City.

The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign

In 1992, during a time when thousands were dying from breast cancer yet it was only spoken about in whispers, Mrs. Evelyn H. Lauder launched The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign to raise awareness for the disease. She encouraged women everywhere to practice breast health, while working tirelessly to raise funds for the critical research needed to find a cure. 21 years later, in over 70 countries, The BCA Campaign is devoted to defeating breast cancer through education and medical research. The BCA Campaign will continue spreading its lifesaving awareness message globally in the hope of a world in which breast cancer no longer exists.

Pink for Life

Founded in 2007, Pink for Life Foundation Inc is a non-profit, non-stock charitable foundation registered with the Securities and Exchange Commission whose mission is to provide deeply discounted chemotherapy treatment for those with Stage 1 to 2 breast cancer. Patients are able to get as much as 70% subsidy on their chemotherapy treatments.

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