iQiyi International announced today their partnership with the Miss Universe Organization as the exclusive video streaming platform in the Philippines for the 69th MISS UNIVERSE Competition. The competition airs live on May 17, 8:00 AM, PH time.
“We at iQiyi are excited about this partnership with the Miss Universe Organization. This development is a key milestone in our journey to bring content that our viewers love to them through our platform. As the MUO’s official partner for the 69th Miss Universe Competition, Filipinos will be able to stream the pageant live for free on May 17 exclusively on our iQiyi International app and iQ.com,” says iQiyi Philippines Country Manager Sherwin Dela Cruz.
An exciting new aspect of the partnership is that access to Miss Universe library content will also be available exclusively on the platform. Curated pageant highlights, backstage and offstage scenes, and glam cams will be accessible through a dedicated page on the iQiyi platform (web and app) for viewers to enjoy.
“Our partnership with iQiyi in the Philippines will allow us to tap into their cutting-edge technology to expand the reach and viewership of this year’s Miss Universe competition,” said Paula M. Shugart, president of The Miss Universe Organization. “We knew that joining forces with iQiyi is the right decision to make this year’s Miss Universe Competition accessible to every Filipino with data or access to Wifi.”
iQiyi’s investment in their partnership with the Miss Universe Organization is a show of the company’s commitment to Filipino viewers. The announcement comes off the back of the recent unveiling of a partnership with GHY Culture and Media to form Uni-Icon, a regional agency set up to discover Southeast Asian talents in the Philippines, Indonesia, Malaysia, Singapore, Thailand and Vietnam, and give them the platform to access international viewership.
“As the home of beloved Asian entertainment, iQiyi will continue to strengthen our content offerings for our local viewership, building on our current Chinese, Korean, Anime portfolio. You can look forward to more exciting developments from us,” added Sherwin dela Cruz.
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