Now Open: Smart 1st Flagship Store

Smart Communications has unveiled its new flagship store in SM Megamall with state-of-the-art features to engage subscribers with the latest digital lifestyle solutions.

Raising the bar for customer experience and retail design here and abroad, Smart Communications has unveiled its new flagship store in SM Megamall, with state-of-the-art features to engage subscribers with the latest digital lifestyle solutions.


Transformed to deliver a digitally immersive and interactive experience, the new Smart Store is powered by a syncing technology that allows for multiscreen video design on panoramic walls – a first for a telco in Southeast Asia.

The result is a dynamic modern playground for subscribers to discover and explore the hottest videos, music, games and perks, while enjoying a seamless customer service. The world-class venue also puts Smart in the best position to promote and share compelling devices, content, and stories with subscribers.

“We are proud to launch the new Smart Store, the most advanced mobile hub in the country today that provides our subscribers with an unrivaled customer service and digital experience. This builds on the momentum of our rebranding last June, when we strengthened our commitment in breaking barriers and bridging gaps for the digital Filipino,” said Ariel P. Fermin, EVP and Wireless Consumer Business Head at Smart.

“Since then, we have made great strides in improving our network across the country, launching compelling data offers and products like Giga Surf, as well as introducing the Smart Life app – a portal for enjoying today’s top digital content and exclusive perks for subscribers. It’s just about time we level up our retail experience with the new Smart Store, a dynamic digital space that embodies our vision of an empowered Smart Life for every Filipino.”

This unique, elevated customer journey starts with the Attract Wall, an interactive augmented reality window that welcomes you into the new Smart Store.  A member of the Smart Squad – a team of friendly and tech-savvy customer service experts – is on hand with a tablet to assist on the paperless integrated queuing system, which frees you up to roam the store.

For fast-track service, you may proceed to Self-Care Wall, which lets you manage your account and avail of services, such as activating your SIM and reloading your account, among others.

While waiting for your turn at the queue, you may also head to the interactive Product Wall, which projects the key features of devices as you tinker with them. Using the interactive screen, you may also compare smartphones to check out the perfect unit that suits your lifestyle.

You can also hang out by the Interactive Tables, which house a treasure trove of featured content from the Smart Life app. Here, you can check out hit songs and create a set that you can play on a digital turntable; choose films and shows to watch with a swipe of your finger; or escape into an action-packed game with friends.


A photo posted by SMART (@livesmart) on

The Smart Squad is also ready to assist you anytime at the touch of a button.

At the heart of the store is the Social Corner with cozy bleachers where you can relax, meet friends and charge your devices. You can also enjoy a cup of coffee while talking with a Smart Squad member about ways to optimize your device.

From here, you can also see a stunning display of mobile content trends on the music, movies, games and perks that subscribers are enjoying on the Smart Life app at any given point in time. This space also doubles as a venue for the latest Smart product offers and services, gadget tutorials and community events.

All these elements come together in a clean and sleek digital space that sports soothing hues, organic curves and diffused light that immediately make subscribers feel at home in a warm, friendly environment.

Experience the new Smart Store at the Cyberzone in SM Megamall. See you there!

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