The wait is finally over, PH ARMY! Smart Communications has finally unveiled the highly-anticipated TVC which features the Grammy-nominated group BTS!!
The world’s leading pop icon is one with the telecommunications company in promoting its “Live Your Passion with Purpose” advocacy.
Watch it below:
According to Smart, the campaign was shot in Seoul during the global lockdown. It features the seven BTS members as they walk down seven versions of The Penrose Stairs while bearing powerful words that “defy all of life’s challenges.”
It also features their chart-topping hits “Life Goes On” and “Dynamite,” which send out an encouraging message to Filipino ARMY during this challenging period.
Aside from the new TVC, Smart also treated fans with new billboards and posters displayed all over the metro to celebrate the launch of their new ambassadors.
BTS, short for Bangtan Sonyeondan or “Beyond the Scene,” is a South Korean group under Big Hit Entertainment (now HYBE). Since their debut back in 2013, the group has already performed sold-out stadium tours all over the world, reached the top of the Billboard charts, and received recognition from some of the most prestigious award-giving bodies.
The group has also spoken at the United Nations where they sent out their message of self-love — something that the group continues to emphasize through their advocacies, music, and album concepts.