Bagsakan Fair

Ayala Malls Fairview Hosts Bagsakan Fair To Support Over 30 Locals Merchants

The Bagsakan Fair officially launched at Ayala Malls Fairview Terraces on December 1, 2020. This event, which is made possible by the Department of Trade and Industry (DTI) through the Bureau of Domestic Trade Promotion (BDTP) in coordination with DTI Regional and Provincial Offices, brings the best products of local Micro, Small, and Medium Enterprises (MSMEs) to the Quezon City market—all while offering export-quality goods at wholesale and affordable prices. Led by Mayor Joy Belmonte, Undersecretary Abdulgani Macatoman of DTI’s Trade and Promotions Group, and Director Marievic Bonoan of DTI’s Bureau of Domestic Trade Promotion, the fair aims to support local farmers, fruit growers, and social cooperatives from over 24 provinces.

“Fairview Terraces is proud to be working with the Department of Trade and Industry in launching the first and biggest DTI Bagsakan in Quezon City. From December 2020 to February 2021, the Bagsakan Fair will be occupying over 6,500sqm of prime spaces in Fairview Terraces and we will be providing over 30 MSMEs from all over the Philippines with the opportunity to showcase their world-class products in order to grow their businesses,” explains Ayala Malls General Manager Pivi Diaz.

The Bagsakan Fair finds its roots in the Bagsakan Special Project, which gradually evolved from helping Guimaras mango growers in March, to supporting MSMEs through one-day events, and eventually turning into multiple events in different venues across the country. Ultimately, the goal of the initiative is to uplift the economy especially during the Covid-19 crisis. 

Claiming that the Bagsakan Fair is a crucial initiative to meet the current needs of local farmers and MSMEs who were affected by the Covid-19 and other natural calamities, Honorable Quezon City Mayor Joy Belmonte praises fellow collaborators for expressing their support and patriotism. “It is truly a linkage between national agencies, local government, producers, and consumers that will help our country’s economy bounce back from the effects of the pandemic,” shares Belmonte. 

To ensure safety among customers when shopping at the mall, Belmonte adds, “Ayala Malls Fairview Terraces have offered this convenient and spacious area for exhibitors and customers. The Bagsakan Fair is being generously hosted in 6,500sqm of retail space so we can minimize crowds and follow the public health standards as we celebrate the holiday spirit.”


Following Glorietta, which held the Bagsakan Fair on November 27, the event is now hosted by Fairview Terraces. The event’s launch happened at the mall’s Activity Center from December 1 to 3. It is immediately followed by a 6,500sqm space allotment from December 2020 to February 2021. This space—which is offered to host the Bagsakan Fair for free—strategically positions MSMEs within the mall’s 2nd and 3rd floors to ultimately showcase the nation’s best food and non-food products to the Quezon City market. Participating vendors vary from independent sellers to members of the Chamber of Philippine Furniture Industries (CFIP), as well as the Philippine Lifestyle Homestyle and Holiday Decor Association, Inc. (PHILHHDA).

Participating MSMEs

The list of participating MSMEs currently include seven vendors from Bataan, one from Bulacan, one from Laguna, six from Quezon, and seventeen from NCR. With an initial count of 32 local brands, the Bagsakan Fair vendors will continue to increase in number within the 6,500sqm retail presence from December 2020 to February 2021.

Bataan vendors include Alion SEA Kapit Bisig Association (Gracielo’s Cashews); Amanda’s Marine Products; Beakris House of Goodies; Gloria’s Delicacies; Magpoc’s Araro Cookies; Ruthy’s Food Products; and Terio’s Food Products.

Representing Bulacan is Lick the Spoon and representing Laguna is Ai-She Footwear.

Quezon vendors include Aislin Fashion Accessories; Greenlife Coconut Products Philippines, Inc.; KXC Enterprises; MM. Salcedo’s Marketing; Pinagdanlayan Multi-Purpose Cooperative; and Pinagdanlayan Rural Improvement Club Multi-Purpose Cooperative.

Lastly, NCR vendors include Airom’s Leathercraft; Capellan’s Deli Products; Craftcha; Diwatang Maria Corporation; Ely-Knows; Faye Nuts; James Leathercraft; L Evaristo Shoe Shop; Magic Blend; Malabon Crafts; Moonlight Handicrafts; Natureline Enterprises; Pikache Food Service; Roadtrip Sandals; Sarilinlikha Novetties; Vestrada Enterprises; and Walkstep Footwear.

Usec. Abdulgani Macatoman of DTI’s Trade and Promotions explains that the Bagsakan Fair is a means by which everyday shoppers can become heroes through consumption of local goods. “Itong DTI Bagsakan event ay isa sa pamamaraan para tayo ay makatulong upang makabangon muli ang ating mga MSME dahil sa pinagdaanan nating pandemya.” He adds, “Sa pag tulong natin sa pagbalik—sa pagbuhay ng ating ekonomiya—ay bayani narin tayo.” Macatoman also extends his gratitude towards Ayala Malls, “Maraming, maraming aalamat sa Ayala Malls Fairview Terraces dahil sila ay nagbigay ng space na libre, kaya napaka laking bagay—napakalaking tulnong ito sa ating mga MSMEs.”

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