Love, Bonito Announces Global Brand Refresh with ‘Come Into Your Own’ Campaign

Global refresh aims to further mission of female empowerment and inspire women towards a journey of meaningful self-discovery

Love, Bonito, Southeast Asia’s largest omnichannel womenswear brand, marks its 12th year with a brand refresh and new tagline ‘Come Into Your Own’.  This refresh seeks to be an inspiration for women to find strength through adversity, to achieve and realise their fullest potential. Customers can look forward to this month-long celebration with various initiatives including the launch of the brand’s first-ever collection of brand merchandise, global giveaways, and LBCommunity+ member-exclusive perks.

Love, Bonito launches first-ever brand merchandise with ‘Come Into Your Own’ tagline

The brand refresh will be rolled out on multiple online and offline platforms and a Come Into Your Own video series will also be released on Love, Bonito’s relaunched YouTube channel, to drive meaning through visual storytelling.

Come Into Your Own

“Our refreshed tagline ‘Come Into Your Own’ encompasses a powerful message we want to instil in every woman. Over the past 12 years, I’ve watched the brand grow from its infant stages, celebrated many firsts and watched it blossom onto the international stage. As we move into the next chapter to create an empowering female ecosystem for the world, we want to inspire women to embrace their personal journey of self-discovery and be empowered by their unique stories. Be it walking by our stores, seeing our social posts or shopping with us online, this message will be a constant reminder that all women can bloom where they are planted,” says Rachel Lim, Co-founder of Love, Bonito.

Inspired by the nature of flowers blooming in their own time, the campaign is represented by various flora as a visual motif juxtaposed against the stories of real women. A total of five flowers have been chosen to represent the journeys of five renowned women* across Singapore (SG), Philippines (PH), Malaysia (MY), and the United States (US). Each woman was chosen for their embodiment of positivity and strength, diversity and courage, rebirth and resilience, freedom, and femininity. Through each story and personal experience shared, the brand aims to inspire and encourage women around the world to discover their purpose.


A Global Celebration

Left to Right: LBAnniversary Limited Edition Crew Neck Tee in Golden Brown and LBAnniversary Limited Edition Pullover in Daffodil; LBAnniversary Limited Edition Baseball Cap in Cream and LBAnniversary Limited Edition Crew Neck Tee in White; LBAnniversary Limited Edition Pullover in Salmon

As part of the brand refresh, customers can get their hands on Love, Bonito’s exclusive brand merchandise, which subtly features the ‘Come Into Your Own’ tagline. Available from 24 August 2022, the limited edition range includes a crew neck tee, baseball cap and pullover suitable for everyday wear. Other key global activations** include a Global Giveaway Contest, a 72H LBCommunity+ Members-only Sale and E-Gift Cards Refresh.

All LBCommunity+ members can enjoy a member-exclusive sitewide sale from 19 August 2022, 12:00 GMT+8 to 22 August 2022, 12:00 GMT+8. Members who spend a minimum of $100 in a single-receipt will get to enjoy 15% to 25% off their purchase plus free shipping. Terms and conditions apply.

From 22 August to 10 September 2022, LBCommunity+ members who spend a minimum of $90 in a single-receipt online can redeem Love, Bonito’s customised reusable film camera and floral themed stickers.

Signing up as an LBCommunity+ member is free! Just log onto to create an account.

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Love, Bonito
Antiques | Clothing - Women | Clothing / Fashion

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