Tarp-To-Tote

Rockwell’s Tarp-to-Tote Initiative Promotes Responsible Shopping

Rockwell once again partners with one of their homegrown tenants to promote safe and sustainable shopping. Creating tote bags out of discarded tarpaulin banners and billboards started in 2019 with Aranaz, followed by Patty Ang in 2020. This year, they’re collaborating with designer Zarah Juan, who will be opening her first flagship store at the Power Plant Mall in October 2021. 

With this Tarp-to-Tote initiative, Rockwell hopes to bring responsible shopping to the address of fashionable Manila. It promotes safety especially during this time, since the totes are easy to sanitize and perfect for everyday errands. 

The main component of the bag is recycled tarp, with its handle made of vegan leather which is easy to clean. Inside the tote is a lining made of nylon, with rubberized mesh pockets that can store essentials. For a stylish twist, a big pocket made of solihiya lies on the outer part of the bag, complementing the colorful prints. 

Zarah Juan’s designs are inspired by her appreciation of the bountiful harvest she remains grateful for, despite the adversity the pandemic has brought. Being confined at home during the past year had caused her so much anxiety, that she had to gather all her strength to focus on what did remain meaningful. 

The tote comes in three colorways, blue with mangosteen prints, green with mango prints, and pink with pineapple prints. 

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Customers can redeem this limited-edition Rockwellist tote when they acquire a minimum spend of P 50,000, single or accumulated purchase, from establishments in Power Plant Mall, Rockwell Center retail, or shop.TheRockwellist.com, Power Plant Mall’s e-commerce website, from September 27 to October 10, 2021. The redemption area is at the R1 Level of Power Plant Mall near Signet. 

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In addition to helping reduce carbon footprint, both Rockwell and Zarah Juan are delighted to embark on this partnership since it has provided jobs for local artisans during the pandemic. 

Upcycling makes for a cleaner, safer, and healthier environment, and can be made fun and fashionable as well. Learn more on TheRockwellist.com, and Power Plant Mall’s Facebook and Instagram pages.

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