On Thursday, December 7th 2017, The Athlete's Foot launched its newest specialty store at Ayala Malls Vertis North, in Quezon City. The premium retail outlet will supply lifestyle-conscious shoppers with footwear and apparel from a number of internationally trusted brands such as Nike, Adidas, and New Balance. The launch is one of three nationwide openings initiated by The Athlete's Foot this December, with stores just launched in Bataan and Sta. Rosa, Laguna.
Since its inception in 1971, The Athlete's Foot (TAF) has become the global retail leader in high-quality footwear and sports apparel. In the Philippines alone, TAF has launched 17 shops and is looking to dominate the local market with 7 concept specialty stores in Metro Manila.
The newly-launched Vertis North branch highlights TAF's shift from sports apparel to lifestyle-centered fashion choices, including sneaker culture, streetwear, and athleisure fashion. In addition, the store showcases a number of reintroduced collections and highly coveted footwear that is sure to excite enthusiasts and collectors. The Athlete's Foot's private streetwear collection is also available for purchase at this branch.
Through their launch at Ayala Malls Vertis North, The Athlete's Foot is poised to become one of 2018's major trendsetters. In 2017 alone, the brand launched 8 stores nationwide, including 3 franchise stores. As 2018 approaches, TAF is looking to expand with 7 new lifestyle stores.
“We are really excited about the prospect of this mall,” shares Jose Cervero, Marketing and Merchandising Manager for The Athlete's Foot. “We've been itching to open in Quezon City, and Vertis is the perfect place to start in the North. In 2018, we are opening more stores in key areas in Metro Manila and slowly expanding into the countryside.”
In addition, The Athlete's Foot will continue to push their e-commerce platform. Available to users all over the Philippines, the newly integrated platform will connect online shoppers to every store in the country. For sneakerheads in the provinces, this service will provide them with access to the latest and the rarest goods in the market.
“We want to serve the sneaker needs of Filipinos nationwide,” Cervero adds.
If there's anything sure, it's that The Athlete's Foot is ready to meet the needs of today's active and trend-conscious consumer.
TAF Flagship doors are located at 2F Powerplant Mall, 28 Plaza Dr., Makati City; GF Glorietta 2, Ayala Center, Makati City; 2F Robinsons Magnolia, Aurora Blvd., Quezon City; and Two Parkade, 30th St., BGC, Taguig City. Visit www.theathletesfoot.com.ph, follow @theathletesfootph on Instagram, and The Athlete’s Foot Philippines on Facebook. #TAFph #sportwithstyle #theathletesfoot