Haircare tech pioneer L’Oreal Professionnel announces grand launch on Shopee Mall

The Philippines’ #1 salon haircare brand, L’Oreal Professionnel, is launching their official Shopee Mall store and is offering limited-time deals for their bestsellers as part of their Grand Launch.

The opening of the L’Oréal Professionnel official store on Shopee Mall is part of L’Oréal’s continuous efforts to make professional hair care products accessible for every Filipino beauty beginner and beauty pro. Although L’Oréal brands have been present on e-commerce marketplaces for the past few years, the hair care category has rapidly grown due to a shift to do-it-yourself hair care given the quarantine restrictions people have been facing across the country.

Over the past year, L’Oréal has adapted to the sudden increased demand for the home hair care category through opening online consultations with its partner hair experts. Along with empowering home beauty gurus with knowledge, hair care tech pioneer L’Oreal Professionnel continues to upskill their partner hairdressers as well through utilizing Access, L’Oréal’s online learning hub for hairdressers.

For L’Oréal Professionnel’s official Grand Launch on Shopee Mall, they are inviting consumers to avail of the brand’s highly coveted bestsellers through exclusive offers only available during the Grand Launch. Best-selling and highly recommended hair care products on sale include the Serie Expert line that includes Absolut Repair Mask for softer hair and the Silver Anti-Brass Purple Toning Shampoo that neutralizes warm tones. To improve hair density, L’Oreal’s Serioxyl range is specially formulated for thinning hair. Serioxyl Denser by L’Oréal Professionnel is currently on sale at 20% off.

To start shopping, visit L’Oréal Professionnel’s new Shopee Mall brand store at www.shopee.ph/lorealproofficial.

As the Philippines slowly transitions into a post-COVID phase, L’Oréal will continue to make their products available on Shopee and Lazada to offer customers the safest and most accessible ways to prioritize beauty and self-care during the New Normal.

To find out more about L’Oreal Professionnel innovations, visit their Instagram at @lorealpro_education_ph or Facebook at @lorealproph.