Olay and Shopee

Olay Partners With Shopee For Their Adult Fearlessly Campaign

P&G-owned skincare brand Olay partners with Shopee, one of the leading e-commerce platforms in Southeast Asia and Taiwan, to reach and engage with digital-savvy millennials in Southeast Asia with the launch of the Adult Fearlessly campaign.  The refreshed brand campaign will be held exclusively on Shopee, across six markets, and will run from 18 to 20 October in the Philippines.  

The campaign seeks to empower millennial women in their transition to adulthood by helping  them overcome the perceived challenges of ‘adulting’ and invest in making good choices about  their skincare needs. 

Across the region, digital-savvy millennial consumers (34%) are now more likely to shop online every week (a survey of more than 1,000 consumers in Southeast Asia reveals), as e-commerce becomes a key channel for consumers to meet their daily and lifestyle needs. As such, Olay has witnessed a shift from offline to online sales and wants to connect with more audiences online with this digital-led campaign. 

Building on Olay and Shopee Super Brand Days’ past success, this new campaign will feature a co-created video, “Fearless with your choices,” and exclusive promotions on Olay products to create an engaging online shopping experience. 

Olay will feature its signature superior skincare range on its official store on Shopee Mall with  up to 45% off on Olay products with a free magnetic wand from Oct 18-20! It includes Olay  POWER DUO, a combination of the Olay Regenerist Micro-Sculpting Cream and Olay White  Radiance Light Perfecting Essence that will help achieve firmer, plumper, and more radiant skin  from first use. The Power Duo includes powerful and effective ingredients that can visibly  transform skin in up to 28 days. 


“As a leading skincare brand in the Philippines, we are always focused on how we can best  connect with our consumers to provide the superior skincare products they need,” said Lucy  Moran, Olay and Personal Care Senior eCommerce Director, Asia Middle East and Africa

“Digital technology has transformed the shopping experience, and increasingly, young  consumers enjoy browsing and purchasing their skincare essentials online. The partnership  with Shopee enables Olay to connect with and serve our consumers effectively, offering  convenience and the right skincare solution for their busy lifestyle.” 

Martin Yu, Associate Director at Shopee Philippines, said, “We’re delighted to partner with  Olay once again and have the opportunity to collaborate on the campaign video. Health &  Beauty is one of the most popular categories in Shopee. We are confident that the Adult  Fearlessly campaign will especially resonate with millennial and female Shopee users who  enjoy consuming video content, and are purchasing more skincare products online.” 

The campaign brings to life being “Fearless with your choices,” which depicts a woman’s journey  into adulthood, facing the tension between personal desires, societal expectations, and  concerns about physical appearances. With the personal and financial independence that  comes with maturity – the adulting journey can be made more enjoyable by investing in skincare  products of superior quality and good value. Against this backdrop, Olay seeks to inspire and  empower women to make choices fearlessly by highlighting the pluses of being 30.  

Watch the video here:

The Olay Super Brand Day campaign will offer these exciting offers: 

● Up to 45% off on selected products such as Olay Skin Magnemasks Infusion Whitening  Sheet Mask, Olay Skin Korean Jeju Lava Sheet Mask, and Olay Skin Regenerist Anti – Wrinkle Set Wrinkle Relaxing Cream (50mL) + Revitalizing Eye Serum (15mL)

● Gift with Purchase: Free Magnetic Wand with a minimum spend of ₱1,199 worth of Olay  Skin Care products 

Download the Shopee app for free on the App Store or Google Play Store. 

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