Coca-Cola Philippines has launched a new beverage innovation ā Minute Maid Nutri+ (Nutri Plus) ā under its Minute MaidĀ® brand. The new product aims to deliver more benefits to consumers and provide more beverage options in the market. The entry of Minute MaidĀ® Nutri+ reiterates the commitment of Coca-Cola Philippines as a total beverage category, setting the companyās wheels in motion as it begins building its āEnhanced Juiceā category in the local market.
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The growing interest and continuous demand for new experiences and products to consume amongst the alpha generation or the Gen Zs has prompted many companies, such as Coca-Cola, to dive deeper into their beverage innovation.
According to Cesar Gangoso, ASEAN and South Pacific East Region Frontline Marketing Director, Coca-Cola Philippines has seen a significant shift in consumer behavior amongst Filipinos. āWhile we Filipinos pride ourselves on being hardworking and resilient, we are also equally conscious about our health and well-being. This reason alone drove the search for Vitamin C-enhanced products that can support our immune system. Coca-Cola Philippines is proud to offer the new Minute MaidĀ® Nutri+, a beverage that has 200% recommended dietary allowance (RDA) of Vitamin C, presenting itself as a drink that balances delicious and beneficial in one.ā
āWe have always been steadfast in prioritizing what our consumers want and need. That means crafting delicious, quality beverages and offering people a wide variety of refreshment choices,ā added Gangoso. āWeāre excited with Minute MaidĀ® Nutri+ and the activities lined up for all juice drink lovers out there.ā
The new Minute MaidĀ® Nutri+ comes in a 240mL can, a 330ml PET bottle, and a 1L PET bottle for orange, orange mango, and lemon flavors, and the ready-to-go pack size enables juice drink lovers to bring Minute MaidĀ® Nutri+ anywhere. You can buy the newest juice drink at your nearest supermarket, convenience stores, and mom & pop shops. You can also get it online at the suggested retail price of ā±120 for a pack of 6 cans in 240mL and ā±648 for a pack of 24 bottles in 330mL.
To learn more about Minute MaidĀ® Nutri+, visit www.coca-cola.com or follow @MinuteMaidPH on Facebook, Instagram, and Twitter.