The Big Bad Wolf Book Sale Closes Another Exciting Chapter in Manila

After 255 hours non-stop, the Big Bad Wolf Book Sale Manila 2019 has finally come to an end. Approximately 300,000 people from all walks of life were seen coming in and out of the World Trade Center, Pasay City to satisfy their reading needs with books that were at 50% - 90% off its recommended retail prices.

“After an eventful 11 days of the sale, we have seen a tremendous change in the reading culture in Manila since our last visit. This year, we saw an increase of 50,000 visitors compared to 2018. Many customers were seen shopping at all hours of the day especially families with children who were patiently picking books as a family,” shared Andrew Yap Founder of the Big Bad Wolf Book Sale. 

“We make books affordable and accessible to all so that everyone, especially families with children are able to have access to quality books. Parents should instill a habit of reading for their children from young. Reading can be fun, interactive and engaging, it is all about picking the right books for your child and at the Big Bad Wolf Book Sale, we always have many choices,” Yap further added.

The Big Bad Wolf Book Sale hopes to inspire people to read more so they will be empowered to dream big. The founder of the sale also believes that well-read individuals will always have an added advantage wherever they go because through reading they will become a vessel of knowledge and information to those around them.

While there is a change in the customer demand for children’s books this year, many customers were also seen busily picking books from the self-help and business sections. This also led to an increase in demand for non-fiction books.

Staying true to making books accessible, the Big Bad Wolf Book Sale also believes in giving back to the community. This year, once again, through its Red Readerhood Programme, the Big Bad Wolf Book Sale donated 1,000 books plus an additional 5,838 books that were donated by customers during the Sale to Gawad Kalinga. In total, these 6,838 books will benefit Gawad Kalinga’s communities in Luzon, Visayas and Mindanao in an aim to cultivating a culture of reading and improving literacy rates. This donation further strengthens the sale’s belief that knowledge should be a right, not a privilege. 

Aside from just selling books, the Big Bad Wolf Book Sale also hosted several book signing sessions during the sale this year. Authors such as BiniBining Mia, Vicky Veloso-Barrera, Senator Nancy Binay, Master Hanz, Ardy Roberto and Llyod Cadena were seen at the sale. The Book Sale was also seen supporting writer Arnold Acedera by publishing children’s book called “The Bouncing Red Ball”.

The Big Bad Wolf Book Sale hopes to return to cities in the Philippines such as Cebu and Davao this year. Customers can stay updated through the sale’s social media pages to find out more about where the sale is headed to next.


For more details about the Big Bad Wolf Book Sale, visit and @bbwbooksph on Instagram.

More from ClickTheCity

Editor's Picks