ETC Channelāthe Philippinesā number one free-to-air female entertainment networkāunveils its newest nightly primetime program block dubbed āETCerye.ā The block premieres on September 19, 2020, at 8 pm, with the Tagalized version of the worldwide hit Turkish dizi series āEverywhere I Go.ā
In 2004, ETC was launched as the only female digital channel on free TV. Since then, it has become known for its style-oriented reality shows, home and lifestyle shows, celebrity news and engaging series and movies, all chosen by ETCās programming team with the goal of inspiring and empowering Filipinas. Among the channelās current top-raters are āGordon Ramsayās 24 Hours to Hell & Back,ā āTop Chef Jr.,ā and āZoeyās Extraordinary Playlist.ā The channelās āETC Flixā is a showcase of heart-moving art films, award-winning motion pictures, crowd-pleasing TV movies, and Hollywood blockbusters.Ā
Moved by a desire to ease TV viewersā lockdown blues, ETC began airing Tagalog movies under the block called āETCinema.ā Soon, this block became the go-to for iconic Tagalog movies like āHaplos,ā āLovingly Yours, Helen,ā āZuma,ā and āJessa, Blusang Itim;ā as well as classic comedies like āKumander Kalansay,ā āTitser, Titser, I Love You,ā and āWalang Matigas Na Pulis sa Matinik na Misis;ā and acclaimed Filipino indies such as āBagahe,ā and āSwap.ā The gamble paid off! āETCinemaā zoomed to the channelās Top 5 programs, and dominated the 2 pm and 10 pm timeslots across all direct competitors ā a feat that āETCinemaā continues to enjoy to this day.
Mr. Wilson Tieng, CEO of Solar Entertainment which owns and operates ETC, was happily surprised. āWe just wanted to entertain people during these challenging times by giving the movies that they grew up with. To the younger ones, we wanted them to discover these delightful cinematic gems. ETC is the home of world-class entertainment and we believe that our Filipino movies are truly at par with the worldās best.ā Mr. Tieng added, āThat āETCinemaā widened the channelās audience base and made our brand more accessible is a tremendous bonus.ā
This paved the way for āETCerye,ā the channelās newest block featuring Tagalized foreign drama series. ETC has scored a coup with the acquisition of Turkish dizi (sweeping epics), starting with āEverywhere I Go,ā a rom-com about a businessman and a lady architect with opposing personalities who must share the same house; and āEndless Love,ā an epic romance about lovers who come from different social classes. While the gorgeous actors are undoubtedly Caucasian looking, Pinay viewers will, nonetheless, still relate to the dizi themes of true love, family, and triumph against all odds. Dubbing the dialogues in Tagalog will further endear these international series to viewers. āSince these shows will be aired daily, we felt that it would be more natural and relatable for viewers to see these shows Tagalized,ā explained Mr. Tieng.Ā
ETC commissioned Alkemi Recording Studiosāa company that specializes in dubbing Filipino teleseryes for international releases and whose clients include Amazon, Netflix and Dreamworksā to dub āETCeryeā programs to Tagalog.
āEverywhere I Goā will have a three-episode premiere on ETC on September 19, Saturday, at 8 pm; regular airing (Monday to Friday at 8 pm) will begin on September 21. ETC is seen on SkyCable Ch.16, Cignal Ch. 21, CableLink Ch. 34, DTT Ch. 21 in Metro Manila, and in over 200 cable operators nationwide. For updates, visit the website etc.com.ph, follow ETC on Facebook and etc_channel on Instagram.