Cebu Pacific Promotes Philippine Tourism with ‘Juan Love’ Campaign

Cebu Pacific Promotes Philippine Tourism with Their ‘Juan Love’ Online Campaign

This online campaign aims to inspire everyJuan to travel again – to see the places they’ve missed, and experience the local culture and cuisine unique to every destination.

The resilience of the country’s tourism sector was put to the test as local businesses and industries had to deal with the immense challenges brought about by the COVID-19 pandemic. Yet, it also brought out the Filipinos’ spirit of bayanihan, sparking hope for the nation as everyJuan extended support to one another.

As an airline that strongly believes #EveryJuanWillFlyAgain, the Philippines’ leading carrier, Cebu Pacific, further encourages everyJuan to come together and support the country as it gradually recovers, through its newest campaign ‘Juan Love – One love for the Philippines.’ At a time when borders are slowly reopening, this online campaign aims to inspire everyJuan to travel again – to see the places they’ve missed, and experience the local culture and cuisine unique to every destination.

Ride the waves in the Philippines surfing capital Siargao.

The Juan Love campaign will not only highlight the beauty and wonders of the Philippines’ local destinations, but will also show how flying supports the people behind the tourism industry – each flight, each tourist, will help people sustain livelihoods – everyJuan for everyone. As this campaign showcases the scenic spots, thrilling activities, and native delicacies each destination is known for, Juan Love will also shed light on all the local businesses and fellow Filipinos making all these possible.  

Marvel at the serene beauty of Manjuyod White Sandbar as it emerges from the low tides.
Fall in love again with the clear blue waters of Coron.
Swim with the turtles of Apo Island by flying CEB to Dumaguete.

“We have been continuously working hand-in-hand with our partners in the government to help ensure the nation bounces back from this crisis. We believe as more destinations open up for tourist travel, we are able to support the small businesses and communities,” said Candice Iyog, Cebu Pacific Vice President for Marketing and Customer Experience. “With the launch of our Juan Love campaign, we hope everyJuan joins us in showing one love for the Philippines.”

Staying true to its commitment to provide safe, affordable, and fun-filled air travels for everyJuan, Cebu Pacific celebrates local tourism with the exciting Juan Love Seat Sale!  


Starting September 26 up until September 30, everyJuan can book travels to their favorite attractions in the Philippines. Flights will be up for grabs beginning 10:00AM on Saturday, for as low as Php 99 one-way base fare. Travel period will be from April 01 to July 31, 2021. 

This much-awaited promo is perfect for anyone who has been raring to fly to destinations they miss, such as Cebu, Boracay, Siargao, Coron, Davao; or even return to the places they call home. Bookings can easily be done online through the CEB website (www.cebupacificair.com) or the CEB mobile app. Payment center will be available all throughout this five-day seat sale.

So, what are you waiting for? Mark your calendars, and together we can support local tourism and show Juan Love for the Philippines. For more information and updates on this campaign, visit Cebu Pacific’s official Facebook Facebook, Twitter, and Instagram accounts. 

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