Onitsuka Tiger Announces Spring/Summer 2021 Campaign with Willow Smith

Japanese fashion brand Onitsuka Tiger continues to present a contemporary collection that combines fashion with sports, and heritage with innovation.

Onitsuka Tiger is pleased to announce the Spring/Summer 2021 brand campaign images featuring our global brand ambassador Willow Smith, continuing from 2020.

The theme of Onitsuka Tiger’s Spring/Summer 2021 collection, which Willow is wearing in these campaign images, is “The Onitsuka Tiger Attitude”. Andrea Pompilio, Creative Director of Onitsuka Tiger, says “the theory of the brand is to pay homage to its history and continue to evolve with creativity and trends.”

In this collection, the Onitsuka Tiger style is expressed not only through the logo and the particular details inspired by sailing sails, but also through the intuitive atmosphere. Onitsuka Tiger’s theory, which continues to transmit traditional and innovative messages globally, and Willow’s identity, which is both unique and intelligent, resonate with each other, resulting in special campaign images that allow the viewers to feel a completely new Onitsuka Tiger-ism.

“While the world is changing at an unprecedented speed, Willow continues to offer new values to society without losing her shining individuality,” said the communication team of Onitsuka Tiger on the second season’s campaign images featuring Willow. “For this campaign, Andrea Pompilio used the essential beauty that overflows from within Willow for the theme. We wanted to portray this collection in a dramatic way by incorporating yoga poses, which she happens to be good at. This campaign gives us hope that there are no limits to the diversity of fashion, and that everyone can truly enjoy fashion in their own unique way, whether on the go or at home, regardless of location, age, or gender.”


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