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Avon Boobwatch

Avon Educates About Early Detection of Breast Cancer with BOOBwatch

Avon's Breast Cancer Awareness Month Campaign for 2020 introduces Avon Empower Bra, the first-ever mastectomy bra.

For over 25 years, Avon has been at the forefront of the fight against cancerā€” and for 2020, theyā€™re putting everyone on BOOBwatch. Early detection of breast cancer is potentially lifesaving, and this year is all about making sure that every woman knows the signs, risks, and how to take action against breast cancerā€” starting from regular breast self-checks. Together, we can prevent more women from suffering from this dreaded disease.

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This year is quite special for Avonā€™s efforts for breast cancer awareness with the launch of the Avon Empower Bra, the first-ever mastectomy bra. Itā€™s specially designed with breast cancer survivors in mind. Itā€™s a non-wired nylon microfiber lace bra equipped with soft lining with pockets for prosthesis and cushioned straps for comfort and support. Another unique feature is found in the prosthesis, which is made out of 3D PU foam meant to fit your cup size.

Avon Empower Bra, the first-ever mastectomy bra

For every pair bought, P50 will be donated to the Philippine Cancer Society, Avonā€™s longtime partner for their efforts. Through this fruitful partnership, Avon has been able to help many breast cancer patients at the Avon-PGH Breast Cancer Clinic, and Avon hopes to help more in the years to come.

Avon has also released other limited edition products so more people can show their support to the campaign. For every purchase of the Breast Cancer Promise Umbrella and Tote Bag Set and the Evita Watch, P50 will be donated to the Philippine Cancer Society.

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Evita Watch

Coming from the successful ā€œProject Pink Light Night Runā€ in 2019, Avon is bringing an ever stronger awareness campaign that a bigger number can enjoy participating in for a great cause. Through these scheduled events, the brand hopes to raise P5M in funds for the Philippine Cancer Society. All events will be streamed live on Avon Philippinesā€™ Facebook Page.

Avon Breast Cancer Awareness Month Events

BOOBtalk (October 10, 3PM)

Hang out with host Myrza Sison, Philippine Cancer Society Executive Director Dr. Rachel Rosario; Breast Cancer Survivor and Practicing Medical Doctor Dr. Gia Sison; Avon Menā€™s Club Ambassdor Daniel Matsunaga and TV host and News Anchor Dianne Medina, as they discuss about breast issues and breast care.

Shaped for More with Morrisette: The Avon BOOBwatch Fundraising Concert (October 17, 4PM)

Celebrate breast cancer awareness month with delightful tunes by Morrisette Amon.

#JoinTheBOOBment Manouevres Fitness Dance-a-thon (October 24, 6PM)

With the help of the Manouevres, dance your way through fighting against breast cancer! Spend a 2-hour long class and help our great cause as you sweat it out.

Join Avon Philippines as they educate about early detection and the signs of breast cancer. Watch out for the exciting events and projects for this yearā€™s BOOBwatch breast cancer awareness month. Show your support by using the hashtag, #BOOBwatch #JoinTheBoobment #WatchMeNow.

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