Maybelline Ultramatte

Maybelline Launches New Color Sensational Ultimattes — Your Next Holy Grail Lipstick

The ULTIMATTE woman never settles for less – whether for herself, her ambition, or the world around her. The same goes with her lipstick! Maybelline New York is empowering every beauty enthusiast by daring them to want more from their lipstick AND giving them more.

Maybelline has always been a staple in the beauty industry by innovating lip products, while continuing to shake the industry by launching the only air-light texture blurring solid matte lipsticks with a yummy smooth formula that’s even better than luxury. You wouldn’t want to miss giving it a try and making sure it’s a staple product in your makeup bag!

The No.1 Makeup Brand in the World is changing the game with its new release of the Color Sensational Ultimatte Lipstick. Its ULTIMATTE ‘better than luxury’ formula makes it more lightweight, more plush-matte and more color-intense with its ultra-fine powders, texture blurring gels and high-impact pigments. This new formula will give every Maybelline girl a luxurious lipstick experience at home with its smooth-like-butter texture and regal packaging that’s hard to resist so they can feel confident and be at their ultimate best. ITZY, Maybelline’s newest Global Spokesmodels, is also advocating the same message of self-confidence, which empowers everyone to be unapologetically themselves in whatever they do. 

“The new Color Sensational Ultimattes will be the new holy grail bullet matte lipstick in the market. Apart from being the only air-light texture blurring matte, we also want to give every Maybelline girl that luxurious lipstick experience that is accessible”, said Ira Santos, Product Manager for Maybelline. 

“We want to redefine moments of wearing lipstick even just at home to make every woman feel empowered in every moment they wish to feel their very best.”


The Color Sensational Ultimattes collection is available in 10 shades ranging from nudes, pinks and reds that morenas will absolutely love. It will be available for only P299 and will launch first in Lazada on May 29: Get them as well at your leading Maybelline counters and drugstores nationwide!

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For more information on this launch and other Maybelline products, visit | IG: @maybellinephshop | FB: maybellinephilippines | TikTok: babellines.maybellineph | YT: MaybellinePH.  

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