The new era of beauty is re-dawning with a click! Strokes Beauty Lab releases its line of premium click lipsticks, November 25, bringing the brand’s everyday confidence promise to the talking point of beauty.
Two months after making its defining entrance in the industry with The Brow Artist Collection — five revolutionary brow beauty products that redefined on-fleek excellence — the new era is back to show you how you can and why you need to #LipItUpAnyDay.
The Velvet Click Stick Collection is Strokes Beauty Lab’s line of matte lipsticks that comes with a unique, non-retractable click stick feature to ensure little to no product waste. Its full body cover protects the product’s creamy and buttery texture that allows for a moisturizing feel despite its matte finish.
Lightweight, long-wearing, and highly blendable and buildable, the velvet matte lipsticks give a flawless, rich, and pigmented pop of color using just the right amount of the product at hand. The click lipsticks come in nine universal shades for inclusive suitability and any day wear: Cameo, Teresa, Flamingo, Contessa, Copperhead, Viper, Lady Luck, Spice, and Founder and CEO Momoi Supe’s personal favorite: Vittoria.
The beauty market’s newest lip beauty must-haves are infused with Vitamin E, plant-based Squalane, and Sunflower Seed Oil to condition the lips for long-term skin smoothness and softness, staying true to the brand’s practice of tying up beautification with treatment.
Designed in California and made in PRC of responsibly sourced global ingredients, the cruelty-free and high-grade quality products are being offered at a refreshingly inexpensive price, continuing the new era’s narrative of the real cost of quality beauty.
It also continues the brand’s signature inclusion of empowering statements on its packaging. “I am thriving”, “I am captivating”, and “I am compelling”, are just some of the assurances one will get every time a stroke of velvet is wanted and needed.
Momoi, finding inspiration from his eye studio’s lip tattoo services, wanted to make within-reach and readily available counterparts of the level of artistry that his brand promises.
Strokes Eye Beauty Studio by Momoi Supe has been offering a variety of semi-permanent makeup services that cater to the brows, eyes, and lips since its establishment in 2015 as the first and only eye beauty studio in the country. With the beauty enthusiasts who would opt for a more temporary lipstick fix in mind, Momoi created the Velvet Click Stick Collection.
“At the heart of the Strokes brand is the promise of everyday confidence, and so I wanted to create products that would be wearable any day and for any occasion. The Velvet Click Stick Collection is just one of the many results of wanting to fulfill this promise, and I’m so excited to have unveiled another one so soon after introducing The Brow Artist Collection!”
The brand crossed the global cosmetics threshold last September 2020, and became one of the select few Filipino brands to work with internationally prominent creative talents from New York to bring its products’ artistic potential to life in a standout campaign for both its brows and lips collection.
Misha Shahzada, the New York campaign’s makeup artist whose works have been featured in the likes of Vogue, Elle, and Marie Claire, dubbed the Velvet Click Stick Collection as her “favorite of all”.
Among the other creative talents were New York-based Filipino Creative Director Audie Umali, who has worked with several luxury brands in New York, London, and Paris; and internationally acclaimed models from diverse ethnic backgrounds.
Strokes continues to reach beauty enthusiasts all over the world — first, with its #BrowtifulAnyDay campaign, and now, with the introduction of its lip collection through the #LipItUpAnyDay campaign that will further solidify the Manila-born brand’s status as the home of world-class makeup artistry.
The Beauty Lab is now here to help you #LipItUpAnyDay by coloring the talk: the stories we tell, the roles we play, and the proclamation of our own definition of beauty. In the re-emergence of the new era led by Velvet Click Stick Collection, every click motion will speak of everyday confidence through now-velvet lips.
Strokes Beauty Lab’s Click Lipstick Collection drops today exclusively on www.strokes.ph. It will also be available on Shopee (November 27) and Lazada (November 28).
For more information, follow us on Instagram @strokesbeautylab.
