BreadTalk Philippines has taken the Group's signature breads and lifestyle shopping concept and infused its unique local character into the brand. It has brought to life its own Filipino stories and inspirations in the likes of the 'Sumo Pandesal', 'Cheezymada', 'Sisig Bun', and 'Cheese Flosss'. Friends and fans in the Philippines have quickly taken to this modern way of retailing bread and constantly await BreadTalk's new creations.
In 2010, BreadTalk Philippines acquired the license for Sanrio character favorites Hello Kitty, Kerokerokeroppi, Bad Badtz-Maru, and Cinnamoroll, and in its signature style, now retails Sanrio cakes with the BreadTalk twist. To see more of BreadTalk Philippines’ local initiatives, visit www.breadtalk.com.ph.