For more than twenty years, Filipinos have associated GoodAh!!! With "Pagkaing Good for EveryAll. GoodAh!!!, the fast food company that first popularized quick rice and porridge meals like goto and 24-hour, seven days a week restaurant operations. It coined colloquial terms like "Matsala sa yoi", "Barbie q hahn", "What's your step", Open 25 hours", even the words "Tapsi, Tosi, Longsi, Adsi and all the si foods found in almost every Filipino restaurant today.