HBO Asia, the leader in home entertainment, has launched its broadband streaming service, HBO GO, in the Philippines today exclusively on SKYcable.
HBO GO’s broadband streaming service allows users to enjoy over 1,000 hours of uncut award-winning HBO and CINEMAX Original content on multiple devices including computers, tablets and smartphones (iOS and Android) anywhere, anytime. Subscribers of HBO GO will be the first to watch critically acclaimed HBO and CINEMAX Original series such as Game Of Thrones, True Detective, Girls, Veep and Strike Back, 12-hours after they premiere in the U.S., even before they air on HBO.
HBO GO enables subscribers unlimited access to an extensive library of original movies, concerts, documentaries, and series, including complete seasons of all-time favorites like Sex And The City, Band Of Brothers, The Pacific, The Sopranos, and Entourage, and thought-provoking titles like Angels In America and John Adams. Special behind-the-scenes content of HBO Originals such as Boardwalk Empire, True Blood and Banshee is also available exclusively on HBO GO.
“HBO GO is a versatile service enabling subscribers to maximize their HBO experience across multiple devices, whether at home or on the move. Available exclusively to SKYcable in the Philippines, subscribers of HBO GO can enjoy watching over 1,000 hours of quality HBO Original content 12-hours after U.S. telecast. This helps combat piracy and gives subscribers an opportunity to catch the newest episodes of their favorite HBO shows earlier,” said Jonathan Spink, Chief Executive Officer, HBO Asia.
Carlo L. Katigbak, CEO and President of SKY Cable Corporation said, "It is with pride and excitement that SKY welcomes HBO GO's debut in the Philippines. We at SKY feel honored and privileged to be the exclusive partner of HBO for this service which we predict will be the new wave of watching movies and entertainment content. The Philippines is only the second country in Asia to carry HBO GO. HBO's decision to launch it here indicates the great potential in our country, and their utmost trust in SKY. This development underscores SKY's mission to enrich the lives of Filipinos through education, communication and entertainment. As always, SKY aims to give quality content and service to our subscribers, to continually awe and delight them through our brand of Wow at Saya para sa Kapamilya.”
The HBO GO service is free for SKYcable subscribers of the HBO PAK. Subscribers of the basic HBO channel on SKYcable can subscribe to HBO GO for only Php 199 a month while select SKYbroadband subscribers with SKYcable subscription of HBO can enjoy the service for free or at Php 99.
Celebrity family Pia, Max, and Saab Magalona was one of the first to use HBO GO in the Philippines and their experience has proven that HBO GO is an excellent way for every member of the family to enjoy the best content that HBO has to offer. With a busy and hectic lifestyle, actress and model, Maxene Magalona, likes the convenience and flexibility of HBO GO as she can keep herself in tune with the network’s latest offerings at her own terms. “I’m so thrilled that HBO GO allows me to watch my favorite HBO shows like True Detective and The Newsroom on the go, anywhere, anytime, from my phone – whether at the coffee shop or while waiting for my friend! To top it off, I can even interconnect my different devices on HBO GO and resume viewing exactly where I left off, from my phone to my computer and back!”
Maxene’s sister, Saab Magalona, an actress, model, blogger and an avid fan of movies and series, looks to HBO GO for its latest content offerings and extensive library of uncut HBO Originals. “I’m really looking forward to being the first to watch the new season of Game Of Thrones uncut and immediately on HBO GO, within 12-hours of its premiere in the U.S.! With unlimited access to over 1,000 hours of HBO Originals, it looks like I’ll be spending my weekends catching up on all my other all-time favorite HBO series like Girls and Entourage back to back!”
Pia Magalona, businesswoman and super mom extraordinaire enjoys the quality she receives from HBO GO. “We are always assured that the content on HBO GO is award-winning pedigree content that only HBO can offer. The best thing about HBO GO for me is its password-protected parental control – it assures parents like me that it is safe to be watching HBO GO on tablets and phones that we share with our kids.”
According to GfK Asia, the Philippines ranks as the fourth largest market for smartphone devices among Southeast Asian countries based on research done in the first nine months of 2013. In a separate study conducted by TNS, it has been found that in Metro Manila alone, consumers own an average of 4.6 devices inclusive of laptops, tablets, desktop PCs, and smart TV’s.
There has also been a growth in terms of wireless connectivity available in the country as seen through the rise of high speed Internet services such as LTE.i With all these factors coming into play, it’s the perfect time to HBO GO to enter the Philippines. The Philippines is the second territory in Asia to be offered the premium broadband streaming service, which was first released last year in Hong Kong.
Winner of the Best On-Demand Solution at IBC 2012 in Amsterdam and the Best Media Streaming Service for Mobile and Apps at the 2013 Webby Awards, HBO GO will make its Philippine debut today exclusively and free to SKYcable’s HBO PAK subscribers and select SKYbroadband subscribers of HBO. The HBO PAK subscription includes the full suite of HBO channels: HBO, HBO Signature, HBO Family, and HBO Hits (in either SD or HD). Subscribers of the basic HBO channel on SKYcable can subscribe to HBO GO for only Php 199 a month.
Download the HBO GO App for free from App Store or Google Play Store or go to www.hbogoasia.com.
