Sexy is a concept FREEGO has mastered and brought to Filipinas. Through its edgy yet functional jeans that put this signature stamp in every wardrobe, the top jeannovator is the authority when it comes to bringing out every woman’s natural allure.
With this, the denim label officially launched its Super Shaper Collection, a series of customized jeans for women engineered and crafted to bring out their best assets, conceal problem areas, and flaunt their personal brand of sexy, at a well-attended sartorial affair at the Society Lounge in Makati.
Included in the collection are the Buttlifter, which gives bottoms a boost; Tummy Tuck, which features a high-waist cut to push in the belly and cover the stomach; Skimmer, which is cropped at a certain length to elongate legs; Shape Ups, which show off natural curves with its hip-shaping effect; Cosmetic, which gives fuss-free looks without the creases or ruches; and Slimming, which creates the illusion of thinner legs via its narrow front panels.
A highlight of the event was the unveiling of the final Super Shaper pair to complete the collection: the Slounge jeans. Made with silicone waistbands, the Slounge provides a “no gap effect” as it sticks to the wearer’s waist and hips, thereby allowing for a better fit and a “butt-lifting” effect for an even sexier feel.
The denim brand is also set to express its identity even further as it also launched 7 Ways To Sexy, The FREEGO Fitness Challenge by The Fat Kid Inside, a fitness challenge that promotes sexy from inside and out.
“FREEGO continues to bring Filipinas sexy denim through the reveal of our Slounge jeans. But together with 7 Ways To Sexy challenge, we’re also encouraging them to find their own brand of sexiness that stems from within,” said FREEGO VP for Marketing Marty Tio.
In partnership with celebrated foodie and fitness enthusiast Erwan Heussaff, 7 Ways To Sexy challenge invites women aged 18-35 to take on a 40-day fitness challenge that will lead them to a healthier lifestyle. Erwan will provide advice and tips inspired by his own fitness journey, and he will be joined by professional fitness trainer Coach John Aquino from the House of Pain.
Tio shared how the brand envisions redefining sexy with its fitness challenge, “We want Filipinas to find their ‘new shape of sexy’, by not just looking slim on the outside but also being ‘healthy’ on the inside. 7 Ways To Sexy merges fitness with FREEGO’s stand on fashion. Definitely, a woman who’s confident of what’s within will look more stunning in jeans.”
Heussaff, who’s also behind the popular blog The Fat Kid Inside, added, “It’s great that an influential brand like FREEGO is encouraging women to redefine what sexy is. It should be a holistic approach, one that inspires women not just to look good but also to take care of what’s inside by living healthily through proper diet and exercise.”
For more information on the 7 Ways To Sexy Fitness challenge, visit FREEGO on Facebook: facebook.com/Freegojeans.
FREEGO is available at leading department stores nationwide.
