Reyes Barbecue

The Landmark, Makati

The Landmark - Makati, Makati Avenue, Ayala Center, Makati, Metro Manila, Philippines


The Reyes family of restaurant fame is a one huge clan – but there is only one Reyes who founded, owns and operates the Reyes Barbecue brand name upon which a chain of restaurants has sprung. This person is Mr Francisco “Frank” Reyes.

Like his cousins and siblings, teenage Frank worked in the restaurant his grandmother founded either as a checker or an accounting clerk. It was during these times that he noticed that the most patronized product in the restaurant was barbecue. This led him to seriously thinking about putting up a business for himself in the future totally focused on barbecue. This became his dream.

Frank later worked for his older sister Engracia, helping her manage her own chain of franchised restaurants. His ten year experience there made him learn the ropes of restaurant management. On the side, in 1987, Frank and some friends opened a bar and grill called “The Hole” at the VV Soliven parking lot in Greenhills. This was his first personal business venture. Frank now started to develop and document his own operations manual which he knew he would need to ensure the growth of his own business. By this time newly married, Inez, Frank's wife, encouraged him to go on his own. Frank put up two franchise stores in the food courts of SM North Edsa and Shangri La Mall. This was in 1991. By 2001 his franchise contracts had expired and were not renewed. It was during this crisis that Frank and Inez decided to take the biggest risk of their life which was to execute the brand and business concept Frank had been developing over the last twenty years of his restaurant and food court experience.
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