Ipanema opens its one-stop footwear shop in Rustan’s Makati, with the promise of bringing Brazilian glamour to Filipinos. And the maker of high-fashion flip flops has even more reason to celebrate as it launches its new collection.
Ipanema, a neighbourhood in the southern part of Rio de Janeiro where the flip flop brand has been culled, is known as a cultural hub of outgoing and passionate Brazilians. The brand draws inspiration for its flip flop collection from the region’s vivid and colorful lifestyle.
“Who said that flip flops are only trendy during the summer time?” asked Mr. Francisco Elizalde, Managing Director of ELRO Corporation, the exclusive distributor of Ipanema in the Philippines. “At Ipanema, our footwear is designed to complement your daily ensemble—they look good and functional whether you’re walking on the beach or the city.”
Ipanema in Rustan’s
While Ipanema has been widely popular among Filipinos, this marks the first time that it is launching an exclusive store in the country. Rustan’s was a strategic choice for iPanema because the mall has been an established distributor of high-quality products and a promising retailer for five decades.
“We feel this is the perfect time to roll out the brand’s first store,” remarked Mr. Elizalde. “Rustan’s has given us this opportunity, and we know that we could better serve our customers if we give them more options to choose from, and a larger and more comfortable place to fit their footwear.”
Exquisite designs for the creatively fashionable
Brazilian culture is filled with lively and exotic spirit. Drawing from this, Ipanema designs its footwear prints using a wide range of colors. In this month’s collection, Ipanema is set to launch classic flip flop designs that are patterned on simplicity and sophistication.
With Ipanema’s latest footwear designs, you don’t have to choose one over the other. This type of footwear is not just meant for functional comfort; rather, it serves to stylize a wide variety of outfits.
“You don’t have to wear stilettos just to be fashionable,” Mr. Elizalde remarked. “Fashion is about creativity and expression. Look at it this way: you’re body is the canvas, and your clothes and accessories are the paint.”
Mr. Elizalde concludes: “Our classic latest designs are flexible in terms of style—meaning they can easily complement whatever you want to wear. Because Ipanema is known for its quality, design and functionality, it is ideal for us to set up an exclusive store in Manila where a lot of Filipinos are known to be creatively fashionable.”
