ETC Channelās first Tagalized series, the Turkish dizi (drama series) āEverywhere I Goā is a genuine āTurkish delightā as it garnered high ratings in both evening and daytime, according to Kantar Media.Ā
On the pilot week of its telecast (September 21 to 25), the rom-com series hit double-digit ratings in the 8 p.m. timeslot. The following week, the showās audience on free TV increased to triple-digit ratings for the same timeslot.
āEverywhere I Goā also dominates the 8 pm and 1 pm timeslots against competing cable channels whose primary audience are women.Ā The kiligserye continues to captivate viewers now that it is on its fourth week.Ā
The series tells the story of Demir, a handsome architect who, after working in Japan, returns to Turkey to buy the home he grew up in. The brooding guy is surprised to find the charming and beautiful but feisty Selin already living there. It turns out that the house was sold to both of them without the other knowing about it. What follows is a complicated situation wherein the two assert rights to the house while also trying to work with each other, as Demir happens to be Selinās new boss at the design firm.
āHer Yerde Sen,ā as it is known in Turkey, is a hit TV series in its homeland. Its stars AybĆ¼ke Pusat, who plays Selin, and Furkan AndiŅ« ,who plays Demir, were chosen as the 2019 Pantene Golden Butterfly Best TV Couple, while the show was awarded as 2019 Golden Lens Best Romantic Series.
āBecause of its track record in its home country, universal appeal, beautiful cast and captivating storytelling, we knew in our hearts that āEverywhere I Goā was the perfect material to launch ETCerye and grow our channelās localized content,ā said Mr. Wilson Tieng, CEO of ETC Channelās parent company Solar Entertainment. āThe ratings, advertiser support and the positive feedback we have been getting on social media validate our decision and inspire us to continue bringing world-class, feel good entertainment to the Filipino viewers.ā
Kantar Mediaās latest research also revealed that the appeal of āEverywhere I Goā cuts through all ages, genders and classes. It is especially popular with male and female free TV viewers aged 40 to 49 years old from social classes A & B, and with pay TV viewers aged 20 to 29 years old from social class C1.
Because of these developments, the regular Monday to Friday airing of āEverywhere I Goā has been moved up to 7:30 pm beginning October 19, with the new Turkish Tagalized series āEndless Loveā to immediately follow at 8:30 pm. Replays at 1 pm on weekdays, with weekly catch-up marathons at 1 pm on weekends.
ETC is seen on SkyCable Ch.16, Cignal Ch. 21, CableLink Ch. 34, DTT Ch. 21 in Metro Manila, and in over 200 cable operators nationwide.
Experiencing signal problems on DTT? Rescan your digital box to continue enjoying ETC. For updates, visit the website etc.com.ph, follow ETC on Facebook and etc_channel on Instagram and YouTube.