The premiere of MacGyver delivered the highest ratings for a drama series on AXN since 2012. The highly anticipated action series premiered on Thursday, September 29 at 9:45pm and emerged as the #1 show for English general entertainment channels in the Philippines.
Paying homage to the original series, MacGyver stars Lucas Till as a 20-something Angus “Mac” MacGyver who creates a clandestine organization within the U.S. government where he uses his extraordinary talent for unconventional problem solving and vast scientific knowledge to save lives.
“MacGyver is such a beloved franchise and we are not surprised at how well-received it is,” said Virginia Lim, Senior Vice President and Head of Content, Production and Marketing, Sony Pictures Television Networks, Asia. “Our viewers have come to expect action, adventure and compelling stories from the AXN brand, and MacGyver delivers it all.”
During MacGyver’s premiere, AXN dominated at #1 amongst 22 English general entertainment channels with a 53% share. Apart from a strong drama series premiere, its evening primetime slot includes variety series Top 20 Funniest and reality series American Ninja Warrior. During the telecast of American Ninja Warrior, AXN is the top rated English general entertainment channel.
MacGyver also stars George Eads (CSI) and Sandrine Holt (House of Cards) and executive produced by Lee David Zlotoff (original series creator), Henry Winkler (original series executive producer), Peter Lenkov (Hawaii Five-0) and James Wan (Saw, The Conjuring).
MacGyver airs every Thursday at 9.45pm first and exclusive on AXN. Catch up on the first episode of MacGyver on http://www.axn-asia.com/programs/macgyver/videos/macgyver-episode-1.
Source: Kantar Media Philippines, Target: Pay TV2+
About AXN
AXN is Asia’s leading general entertainment channel featuring exclusive top-rated drama series, blockbuster features, reality programs and groundbreaking original productions. The channel appeals to a discerning audience seeking content that is smart, intriguing and unexpected, and all delivered close to U.S telecasts. From The Blacklist and Quantico, to MacGyver and The Amazing Race Asia, AXN is defined not by a genre, but by an attitude that truly redefines action.
Launched first in Asia in 1997, AXN is a global channel brand with a presence in Latin America, Africa and Europe. In Asia, the channel is enjoyed in 85 million households across 20 territories.
AXN Asia is wholly owned by Sony Pictures Entertainment and managed by Sony Pictures Television Networks, Asia, which also operates leading channels including Animax, Sony Channel, ONE and GEM.
www.AXN-Asia.com
