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The Netflix Diet: Ever Wondered How Streaming Changed Viewing Habits? Check This Infographic Out

Viewers can now choose what to watch anytime instead of tuning in to regular TV schedules--our daily viewing diet has definitely changed. From comedy for breakfast to thrillers for dinner – Netflix fills us in on what the global audience is watching.

Viewers can now choose what to watch anytime instead of tuning in to regular TV schedules–our daily viewing diet has definitely changed. From comedy for breakfast to thrillers for dinner – Netflix fills us in on what the global audience is watching, basing from 6 months of Netflix streaming data.

With online streaming more popular than ever, viewers now have total control (and not the remote control!) in fitting television watching around their daily lives, not than the other way around. Netflix also made binge-watching the biggest thing since slice bread by introducing shows as entire seasons, dropping all episodes at once (goodbye, long and torturous wait for the next episode). With all these series and shows at the palm of your hand, how do you now choose how, when, and what to watch?

Here is The Netflix Diet Infographic, When TV Time is Now Anytime:

Caption

Highlights:

  • Primetime: For binge-watchers in Philippines peak streaming happens at 9pm, while it's 10pm for viewers in Singapore, South Korea and Malaysia
  • Comedy for Breakfast: Around 7am, comedy shows like Unbreakable Kimmy Schmidt, Fuller House, and Jane the Virgin see a 34% increase in watching worldwide
  • Drama is Best Served Lunchtime: worldwide, drama content accounts for nearly half (47%) of global viewing between noontime and 2pm (an increase of 5% compared to the rest of the day)–viewers keep the binge alive with shows like Narcos, House of Cards, and Sherlock
  • Brazilians Like it Mid-day: members in Brazil are 25% more likely to watch during this time compared to the rest of the world; their streaming lunch of choice? 3% and The Vampire Diaries
  • Streaming To and From Work: India has this habit, with workers in India 82% more likely to stream at 9am and at 5pm, binging heading to work and heading home with titles like Suits and Orange is the New Black
  • Thrillers for Dinner: thrillers like Breaking Bad and Stranger Things are being devoured in the evening – the genre sees a 27% increase in global viewing come 9pm; but viewers are kicking The Demogorgon out of bed and find balance by watching Grace and Frankie and Bojack Horseman before they hit the hay
  • Late Nights are for Learning: Worldwide, 15% of streaming happens between midnight and 6am, and even rises as high as 21% in Japan and South Korea; these night owls, surprisingly, are absorbing documentaries like Chef’s Table, Making a Murderer, and Planet Earth that see a 24% increase in watching during this time period

Methodology: Six months of Netflix streaming data was used for this analysis to draw time of day insights on the following countries: Argentina, Australia, Brazil, Canada, Colombia, Germany, Spain, France, United Kingdom, India, Italy, Japan, South Korea, Mexico, Malaysia, Netherlands, New Zealand, Philippines, Poland, Portugal, Singapore, and United States. Peak viewing hours were identified based on weekday viewing as well as the hours certain genres peaked in relation to the genre’s overall share of daily viewing. Where relevant, data was adjusted to account for timezones.

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