Lazada just hosted its biggest celebration of content creators yet! The Lazada Affiliate Southeast Asia Awards 2025took over the W Hotel in Bangkok on May 23 with an inspiring night full of music, recognition, and new milestones for digital entrepreneurs.

Over 20 LazAffiliate partners from the Philippines flew in for the event, joining fellow creators and affiliate marketing pros from all over the region.

Filipino Content Creators Take Center Stage

The Philippines showed up in full force, with beauty, fashion, and lifestyle creators like Toni Sia, Jaz Reyes, CK De Leon, Jax Reyes, and Ashley Sandrine Yap stealing the show. These content creators weren’t just there to mingle, they brought home some serious hardware. Toni Sia snagged the Category Champion Award for Beauty, while Ashley Sandrine Yap took the crown for Groceries. Meanwhile, Ecomobi Corporation clinched the prestigious Affiliate of the Year 2024 award, cementing their status as a powerhouse in the affiliate marketing game.

What’s the secret behind their success? Toni Sia shared some golden advice: “Be authentic with what you choose to recommend—only products you have tried, tested, and loved.” Ashley Sandrine Yap echoed the sentiment, saying, “Know your audience and stay consistent. It’s okay to start small—just keep showing up.” Their words are a reminder that authenticity and persistence are key in the fast-paced world of affiliate marketing

From Corporate to Content: A Pinoy Success Story

The event wasn’t just about awards, it was a celebration of dreams coming true. John Derick Callanta and Janine Callanta of AE Digital Marketing shared their inspiring journey, from leaving their corporate jobs to hitting their financial goals through the LazAffiliate program. Their story is proof that with the right platform, a side hustle can turn into a full-blown career. It’s the kind of tale that makes you want to grab your phone and start creating content right now.

Lazada’s Big Bet on Creators

Lazada isn’t just cheering from the sidelines, they’re doubling down on their commitment to creators with a massive US$100 million annual investment in the LazAffiliate Program. Announced at the awards, this game-changing move is set to revolutionize creator-driven commerce across Southeast Asia. The goal? To empower everyone from mega-influencers to everyday shoppers, to turn their recommendations into cash.

“We are proud to recognize creative and enterprising individuals who have built their own success as LazAffiliate partners,” said Isabela Prieto-Benitez, Head of Affiliate Marketing, Lazada Philippines. “There are so many talented and hardworking content creators across the country, and we aim to support them by providing income and growth opportunities for anyone who joins our Affiliate program.”

What’s New in the LazAffiliate Program?

Lazada’s revamped affiliate program is like a shiny new toy for creators, packed with features to make earning easier and more exciting. Here’s what’s in store:

• Smoother Affiliate Channel: A user-friendly interface that makes picking products a breeze.
• High-Commission Picks: A curated list of top-selling, high-earning products to help creators focus on what’s hot.
• Performance Dashboard: Real-time insights into traffic, conversions, and commissions to level up your content strategy.
• Custom Storefronts: Personalized digital shops where creators can showcase their favorite products.
• Campaign Rewards: Special bonuses and up to 36% commissions during major sales like 6.6, 9.9, and 11.11.

These upgrades are designed to help creators of all levels, whether you’re a TikTok newbie or a seasoned vlogger, maximize your earnings and connect with your audience in a more authentic way.

Powering Up Brands and Sellers

Lazada’s not just looking out for creators, they’re also teaming up with top brands to create a win-win situation. Through partnerships, Lazada is co-investing in store vouchers and building a multi-tier creator ecosystem that boosts product visibility. This means brands only pay for actual sales, making it a cost-effective way to reach more customers. With over 70 fashion and beauty brands already on board for the upcoming 6.6 Mega Sale, affiliates can expect juicy commissions and exclusive rewards.

Why the 6.6 Mega Sale Is Your Time to Shine

Mark your calendars, because the 6.6 Mega Sale is coming, and it’s bringing big opportunities for affiliates. With commissions as high as 36% for promoting brand partners via store vouchers, plus US$100,000 in rewards for top performers, this is the perfect time to jump into the LazAffiliate program. Whether you’re sharing beauty tips or grocery hauls, every recommendation counts.

“Lazada is committed to enabling influencers and content creators across Southeast Asia to unlock new income streams and scale their impact,” said Jared Chan, Head of Regional Affiliate, Lazada Group. “With this investment, we aim to cultivate a vibrant affiliate ecosystem that not only supports entrepreneurial growth but also builds more authentic, localized connections between brands and consumers.”

How to Join the LazAffiliate Party

The best part? You don’t need a million followers to get started. Lazada’s affiliate program is open to everyone, just share, recommend, and earn. Whether you’re a beauty buff, a fashionista, or just love finding great deals, there’s a place for you in the LazAffiliate community. Ready to turn your passion into profit? Visit lzd.co/LAZAFFREGISTER to sign up and start your journey.

In a country where creativity and hustle go hand in hand, the LazAffiliate program is a game-changer. It’s not just about earning extra cash, it’s about empowering Filipinos to share their stories, connect with their audience, and build something meaningful. With Lazada’s support, Pinoy creators are proving they can compete on a global stage, one recommendation at a time.

So, whether you’re inspired by Toni Sia’s beauty tips or Ashley Sandrine Yap’s grocery picks, now’s the time to take a page from their playbook. Get out there, create, and let Lazada help you turn your passion into a paycheck. Who’s ready to make waves in the affiliate world?