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WATCH: ‘Alma’ Features the #GCashStory of Ateneo’s Amiable Photocopier

In the second installment of #GCashStories, we discover the inspiring story of ‘Alma’, a familiar face in the Ateneo de Manila campus. Watch the full short film directed by Antoinette Jadaone now.

In this digital era, technology is often seen as a tool for convenience– you can shop, travel, and get what you need in a jiffy just by tapping your screens.

But beyond our daily transactions, technology also continues to strengthen our connections and foster our relationships– making those taps and clicks more meaningful for us and the people who matter the most.

This is what the heartwarming short film from Antoinette Jadaone, “Alma”, is all about. Watch the full film below:

Alma is the latest installment of #GCashStories, a collection of inspirational stories that highlights real Filipinos who have been empowered and enabled by GCash to stay hopeful and pursue progress.

In this film, we discover the story of Alma Fermano, a photocopy operator and family breadwinner who has become a familiar and friendly face at the Ateneo de Manila campus.

Known for her warm and cordial personality, Alma spends her day in front of a humming photocopy machine, greeting students with a smile and an endearing “pangga” (love)– making meaningful interactions as they go about their daily school errands.

Alma shares her story during GCash’s media launch for the short film Alma.

It was when Alma lost her home to a typhoon flooding that she discovered how meaningful those connections were– when university students and alumni alike came together and sent donations to her through GCash’s Send Money feature to help rebuild her home.

And the noble cause was a success.

Sa totoo lang napakalaking tulong sa akin ng GCash talaga. Hindi ako makapaniwala kasi first time lang nangyari sa akin. Thank you talaga sa GCash,” shares Alma.

Sobrang nagulat ako, hindi ko akalain na ganoon karami agad ang dumating. Isipin mo naging 100,000 agad ang dumating sa GCash ko. Talagang patuloy silang naghulog sa GCash hanggang nabuo yung bahay namin,” she adds.

Alma with former Ateneo students (Photo: GCash)

81 Million GCash Users, 81 Million Stories To Tell

The #1 Finance Super App GCash has now become a household name in providing everyone a convenient and safe way to send money, making it easier to provide support and financial assistance when needed– all you need is the GCash app and the person’s GCash number or QR code.

The app now has 81 million users and has distributed over USD 320 million of financial aid. And through its #GCashStories campaign, GCash aims to turn its users’ relevant moments into long-lasting movements by sharing them as short films meant to inspire. Because the GCash Story is not just their story, it’s our story together.

To take things further, the e-wallet has partnered with ABS-CBN Lingkod Kapamilya Foundation and Caritas Manila, where proceeds will go to families in need of disaster relief, much like Alma’s.

Before Alma, GCash also featured the story of Cocoy Rubio, who lost his job during the pandemic but found success as a small business owner with the help of GLoan.

GCash knows we all have our inspiring stories to tell. What’s yours? Follow and contribute through #GCashStories on social media. Learn more about it here.

Stay tuned for more upcoming #GCashStories by following GCash’s official social media pages: Facebook, Instagram, Twitter, YouTube, and TikTok.

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