Beko HarvestFresh Fridge (1)

Beko Unveils HarvestFresh: A Fridge Technology to Keep Vitamins in Fruits Longer

HarvestFresh uses three colors—green, blue and red—to mimic the 24-hour sun cycle and natural sunlight.

Eating healthy and wholesome foods is no longer just a trend but a way of life for many. However, fruits and vegetables start to lose vitamin content from the moment they are harvested up to the time they are consumed. These vitamins are key for boosting the immune system, promoting a healthier heart, supporting healthy cognitive brain function and providing natural antioxidants to protect the body from disease.

A new technology could help fruits and vegetables stored in the refrigerator stay as nutritious as the day we bought them.

HarvestFresh: A New Technology from Europe’s No. 1 Home Appliance Brand 

Inspired by nature, powered by light, HarvestFresh is the innovative technology developed for Beko fridges. HarvestFresh uses three colors—green, blue, and red—to mimic the 24-hour sun cycle and natural sunlight. 

HarvestFresh technology
Inspired by nature, powered by light:
Vitamins in fresh fruit and vegetables are no longer lost to refrigeration

Recently launched in the Philippines, HarvestFresh will be available in select  Beko Refrigerator models. Beko, Europe’s Europe’s No. 1 Appliance Brand, provides technology solutions that help empower consumers to live healthier. Their whitegoods include refrigerators, cookers, washing machines, ovens and vacuum cleaners.

HarvestFresh Specs

Total Quality Assurance provider Intertek Laboratories has independently verified that Beko HarvestFresh preserves vitamins A and C, which are two key contributors to a healthy lifestyle, for up to five more days.

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Beko HarvestFresh Fridge
Beko’s Fridge Freezer (Freezer Top, 66 cm) with HarvestFresh technology
Order it online here.

During the first four hours of the HarvestFresh cycle, the crisper lights will shine blue. The blue lights mimic dawn and the first light of day. This is followed by two hours of green light replicating midday. Afterward, six hours of red light imitating the more muted tones of dusk. The drawers will then turn dark for 12 hours to represent nighttime. 

“We believe in creating technology that responds to the needs of consumers. With HarvestFresh, we are helping them eat healthy and vitamin-rich fruits and vegetables,” said Gurhan Gunal, Country Manager of Beko Pilipinas Corporation.

Marvin Agustin is a Beko HarvestFresh user

HarvestFresh and Beko’s other technologies are consistent with its mission of empowering the new generations to live healthier and providing accessible wellbeing for their consumers.

Where to Buy Beko Appliances

Beko is currently available in select SM Appliance Centers, Robinsons, AllHome, Anson’s, Savers, Great World, and Manila Imperial Appliances Stores, and Asian Home Appliance Center in Cebu, and in e-commerce partners: Lazada, Household Appliances Trading (hat.com.ph). This year, Beko will be made available soon in other appliance stores nationwide. 

For more information, follow @bekoph on Facebook and Instagram or go to www.beko.ph.

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