Google aims to instantly load news pages on your phones

Google launched a new project to load news websites faster, called Accelerated Mobile Pages or AMP.

Google launched a new project to load news websites faster and it's called Accelerated Mobile Pages or AMP.

The Accelerated Mobile Pages Project aims to build a media-rich content for the web which the company is calling AMP HTML. You can find the new framework at GitHub. The company says that it anticipates that Google News and other websites will have the Accelerated Mobile Pages.

Publishers have already signed up to AMP including BBC, BuzzFeed, Daily Mail, Financial Times, The Guaradian, The Huffington Post, The New York Times, The Telegraph, TIME, The Wall Street Journal, The Washington Post and more.

In the coming months, Google will be working with other partners to build more features on areas like content, distribution and advertising, according to a post.

The project is still on its early stages of development and may launch early next year. You can try it now by going to g.co/ampdemo using your mobile browser.


"For many, reading on the mobile web is a slow, clunky and frustrating experience – but it doesn’t have to be that way," Google said on its FAQ page.

"If content is fast, flexible and beautiful, including compelling and effective ads, we can preserve the open web publishing model," the company added in a mission statement on its AMP website.

 

 

Images from Google Press Room

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