In the Philippines, the age-old saying, “Libre lang mangarap” (dreaming is free) holds true. But for most, bridging the gap between dreams and reality can be a tall order. Enter GCash and its lending arm, Fuse Lending Inc., turning dreams into attainable goals with their impressive range of financial products.
Zo Canaria, Head of Growth Marketing for Fuse; Martha Sazon, CEO of GCash; Anna Gatmaitan, Head of GCredit;
Baby Aquino, Chief Product and Strategy Officer of Fuse
The GCash x Fuse Experience
At the Maybank Performing Arts Theater, a unique event titled “GCash x Fuse: Borrow for Tomorrow” took center stage. Anchored by its goal of financial progress for all, GCash, together with its lending arm Fuse Lending Inc., reintroduces its lending products GLoan, GGives and GCredit and shares its latest extension: the GCash Sakto Loans, a nano-loan that enables GCash users to easily borrow small amounts as ‘pambale.’ Produced by Yaparrazi Events and scripted by Cathy Azanza-Dy, it painted a picture of Barangay Pag-Asa, illustrating tales of a typical Filipino neighborhood amid a backdrop reminiscent of a bustling Filipino community.
Tony Isidro, the dynamic CEO of Fuse, reflected on the event, emphasizing the Filipino values of ‘tingi’ (portioning) and ‘bayanihan’ (community cooperation). “With everyday Filipino stories at the core of our interactive product showcase, we draw inspiration from two concepts that are uniquely pinoy. While the idea of ’tingi’ is often seen as taking small portions needed for the moment, we recognize that even these smallest ways of support can help fuel the biggest of dreams,” He mentioned “All these, coupled with our innate characteristic of bayanihan, help us champion collective strength in reaching dreams. It is through these distinct similarities that we are able to come together as a nation and weave stories of progress.”
Everyday Financial Solutions, Tailored for Filipinos
For Major Purchases: Meet Mila, a doting mother wishing for a better laptop for her son. GGives steps in, offering an easy installment plan for ‘pangmalakihan’ purchases. GCash offers GGives, its light and flexible installment plan which allows eligible users to purchase big-ticket items amounting up to P125,000 and pay for it in up to 24 months. With zero downpayment and zero additional documents needed, hardworking parents like Mila will be able to upgrade their lives without breaking their budget.
Bridging Daily Needs: Rowena, a diligent breadwinner and side hustler has yet to receive her salary and commission and is looking for a ‘pantawid’ so she could pay off her utility bills and buy groceries. She finds solace in GCredit, powered by CIMB, an always-ready credit line of up to PHP 50,000, which can be used as ‘pantawid’ not only during petsa de peligro, but also during everyday emergencies. Through its easy application process, easy interest of as low as 5% per month and easy payment terms, this service offers an easily accessible credit line, assisting individuals in managing everyday expenses, be it utilities or grocery bills.
and zero interest for select merchants
Empowering Entrepreneurs: For those with entrepreneurial spirits, like Carinderia owner Teresa and delivery rider Isko dream of finally having enough capital to level up Aling Teresa’s Cafe. GLoan offers instant cash up to P125,000 straight to eligible users’ GCash wallets. This ‘pampuhunan’ can kickstart or boost small businesses.
Small Loans for Immediate Needs: At a local sari-sari store, Lito needs to borrow two kilos of malagkit rice, hoping that his friend Inday will let him off the hook yet again. Like Lito, a lot of Filipinos still have to look for ‘pambale’ when their budget gets tight, but feel ashamed of having to do so out of the fear of being judged. Not everyone is also lucky to have work colleagues, friends and family who could lend them money. The newly launched GCash Sakto Loans, GCash can meet such small, urgent needs without judgment or inconvenience.
instant cash and instant approval
Shattering the Loan Stigma with Sakto Loans
Despite the practicality of loans, there remains a societal stigma. Fuse recognizes this and has supported over 3 million Filipinos with loans exceeding PHP 100B since 2016. Tony Isidro comments, “We believe that Filipinos deserve better access to fair loans to help them realize their dreams faster. At Fuse, we want to make borrowing money less complicated so they could spend their resources fulfilling their goals, big or small,” says Isidro. “We do this by providing them with lending products with zero hassle from application to disbursement and payment, zero additional documents, zero waiting time for eligible customers and zero interest for select popular offline and online stores.”
With the addition of GCash Sakto Loans to its extensive lineup of lending products fit for different needs, GCash and Fuse hope to further reduce the stigma around borrowing, as users no longer need to feel ashamed about having to look for ‘pambale.’
GLoan Sakto, and GGives Sakto provide small amounts from PHP 100 up to PHP 1,000 with a 15% processing fee and no interest, and pay for it either on the 15th or at the end of the month. Sakto Loans serve as an entry or buena mano loan for those who are not yet eligible to borrow through GLoan and GGives. Addressing immediate needs with minimal processing fees and no interest, this approach not only aids the unqualified for larger loans but also combats the negativity surrounding borrowing.
Like how the characters go out of their way to help each other get through their day-to-day needs and fulfill their bigger dreams, Borrow for Tomorrow magnifies the indomitable spirit of Filipino bayanihan. GCash and Fuse hope to be there for all the Milas, Rowenas, Teresas, Iskos and Litos, giving them the extra boost they need so they can upgrade their lives, get through day-to-day expenses and fulfill their dreams.
“Borrow for Tomorrow” isn’t merely an event. It’s a testament to the undying Filipino spirit of collaboration and unity. GCash and Fuse stand alongside Filipinos, providing the much-needed push to transcend daily challenges and pursue dreams.
For those interested, GGives, GLoan, and GCredit are accessible via the GCash dashboard. Haven’t joined the GCash family yet? It’s never too late. Users may access GGives, GLoan and GCredit through the GCash dashboard or find it under “Borrow.” No GCash yet? Download the GCash App on the Apple App Store, Google Play Store, or Huawei App Gallery. Kaya mo, i-GCash mo!
