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USD $1 ₱ 56.96 0.0000 September 29, 2023
September 25, 2023
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Sony continues to revolutionize the industry with its new camera lens line-up

Sony is redefining the standard zoom category of lenses with the introduction of the FE 20-70mm F4 G, known as the SEL2070G that boasts an ultra-wide 20-70mm zoom range in a remarkably compact, lightweight full-frame lens, with a constant F4 aperture throughout the zoom range.

With impressive G LensTM image quality, high-speed accuracy and tracking AF, and a smart design for maximum mobility and operability, this new lens is designed for a wide range of creators. The FE 20-70mm F4 G is the perfect choice for vlogging, movie production, and still portrait and landscape shots.

The Sony FE 20-70mm F4 G (SEL2070G)

According to professional photographer and Sony Philippines Product Expert Nicco Valenzuela, the FE 20-70mm F4 G is comparably lighter and more compact than most standard zoom lenses with a constant aperture. As a photographer himself, this lens will be of significant help when packing camera equipment for shoots. There are also instances when photographers do not want to carry a separate ultra-wide angle lens with them, so the capability of the FE 20-70mm F4 G to go all the way to 20mm wide is really handy and offers significant versatility.

“The introduction of the FE 20-70mm F4 G sees the standard zoom category of lenses redefined”, said Yasufumi Machitani, General Manager, Digital Imaging Division, Sony Electronics Asia Pacific. “The new concept lens has an incredible, ultra-wide zoom range from 20mm through to 70mm to ensure true versatility – perfectly designed for both still and video creators with its sophisticated imagery and high-level operability”, he added.

Compact and lightweight new standard zoom covers ultra-wide 20-70mm​, the FE 20-70mm F4 G just weighs only 488g but offers outstanding optical performance in a remarkably compact, lightweight size thanks to Sony’s latest lens design and XD (extreme dynamic) Linear Motors technology.​ What’s more, the ultra-wide 20mm end of the zoom range makes it possible to maintain a wide angle of view when shooting video with a 16:9 or 2.35:1 aspect ratio.

Outstanding image quality consistent with the G Lens logo

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The new lens boasts unique G Lens image quality that produces a state-of-the-art optical design that simultaneously corrects chromatic and spherical aberration for extremely high optical performance across the whole zoom range. Optimized coatings add high flare and ghost resistance to this superior optical design, for extraordinary contrast and clarity.​ Furthermore, beautiful bokeh is achieved with full-frame image sensors and is further enhanced by a 9-blade circular aperture and optimally tuned spherical aberration.

“The implications of this in landscape and nature photography is that it focuses closer. By closer, I mean this can focus at 0.25 meters close, and this is significant because most standard zoom lenses can focus at around 0.32 to 0.38 at most. This can focus on details much closer, such as flowers and medium-sized insects which counts as near-macro capabilities. At the same time, focusing closer can help landscape photographers do focus-stacked wide images of vistas that create the most detailed output possible. Even more conveniently, this close focusing capability can be used in tandem with the new Sony α7R V’s automated focus bracketing mode that greatly simplifies the focus stacking workflow,” said Valenzuela.

Photographed by Nicco Valenzuela using the Sony A7RV camera with the Sony FE 20-70mm F4 G lens

Maximises camera AF performance for stills and video

The lens’s focus group is driven by two of Sony’s latest XD Linear Motors, providing high thrust for a fast, quiet, low-vibration focus drive. Thrust efficiency has been significantly improved over previous models[i], resulting in up to a 60% increase in AF speed.

Video performance designed for refined imagery

The FE 20-70mm F4 G reduces focus breathing as well as focus and axial shift when zooming to ensure that the highest quality images are captured.

AlphaTM series cameras’ Active Mode image stabilization is highly effective at the ultra-wide 20 mm end of the FE 20-70mm F4 G zoom range, providing excellent image stabilization performance, whilst maintaining a wide angle of view. This can be particularly useful for shooting smooth, stable handheld footage whilst walking.

Focus is especially critical when shooting high-resolution 4K or 8K movies. The FE 20-70mm F4 G works with AlphaTM series camera bodies to easily acquire accurate focus and smoothly track fast-moving subjects.

 Photographed by Nicco Valenzuela

High-level operability and reliability for any environment
The new FE 20-70mm F4 G’s independent focus, zoom, and aperture rings feature optimized diameter, width, and positioning for full control when shooting stills as well as maximum versatility when recording video.

The new FE 20-70mm F4 G is priced at P75,000 and will be available in select Sony Authorized Dealers nationwide starting February 17, 2023. Find out more information about the SEL2070G here: https://www.sony.com.ph/electronics/camera-lenses/sel2070g.

Development of New G Master™ 300mm F2.8 Telephoto Full-Frame E-mount Lens

In addition to this stunning new lens, Sony also announced the development of the long-awaited FE 300mm F2.8 GM OSS Telephoto lens that is set to launch in early 2024. 

Large-aperture super-telephoto lenses like the FE 400mm F2.8 GM OSS and FE 600mm F4 GM OSS are highly acclaimed by sports and wildlife photographers around the world for their outstanding resolution and AF performance. As such, the new lens will feature the incredible high-resolution and spectacularly beautiful bokeh of Sony’s acclaimed line of flagship G Master™ series lenses, whilst also offering a far-reaching 300 mm focal length and F2.8 large aperture.  Follow /SonyPhilippines on Facebook and @sonyphinc on Instagram to stay updated on FE 300mm F2.8 GM OSS Telephoto lens announcements.

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