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Lyric

SM City North EDSA - Carpark Bldg., Quezon City

Ground Level, Interior Zone SM City North EDSA - Carpark Bldg. SM City North EDSA North Avenue corner EDSA, Quezon City, Metro Manila, Philippines

Lyric started as a supplier of parts and accessories to piano manufacturers. In 1968, the company started manufacturing pianos for the domestic market. In 1975, Lyric started exporting pianos.

The product lines of the company consisted of pianos and various musical instruments. Lyric manufactured pianos under its own brand and label: Lyric Traditional, Lyric International, Lyric Modern, Lyric Elegante, Eisenberg, Osaki and Kinsberg. Lyric also carried a wide variety and models of Lyric guitars, violins, cellos, keyboard, and more.

In order to meet the local demand for imported pianos, Lyric acquired the distributorship of Korean-made Samick and the American-made Kohler & Campbell pianos. Wurlitzer and Baldwin pianos from U.S.A. were also soon acquired. In 1998, Lyric assumed the exclusive local distributorship of Boston and Steinway & Sons pianos. Lyric also carried the exclusive distributorship of the most advanced piano player, Piano Disc.

In the provinces of Visayas and Mindanao area, Lyric supplied brand new and reconditioned pianos and musical instruments. Lyric regularly imported from all their foreign suppliers for the distribution to all its regular sales outlets.

Latest in the product lines are brand new Kawai pianos, organs and digital pianos with the exclusive distributorship from Kawai. Lyric also carries Bachendorff violins and cellos, Meinl and Drum Workshop drums and percussion instruments, ESP guitars, and Nord keyboards, among many others.

In order to support its sales outlets, Lyric has a well-organized service center with well-trained staff and technicians. Technicians are trained in Japan and Germany (Steinway & Sons) to fully support and maintain all the musical instruments in good playing condition. Lyric also maintains a spare parts and accessories sales outlet to fully supply all the instruments it carries with original parts from foreign manufacturers.
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