Different “venue,” same cause—and the promise of a unique and safe shopping experience.
That’s what this year’s MaArte Fair offers both its regulars and new patrons, as the bazaar goes online for the first time in 12 years. The Museum Foundation of the Philippines’ (MPFI) has partnered with leading online fashion retail platform ZALORA, creating “MaArte @ ZALORA.”
“MaArte @ ZALORA” is MFPI’s innovative answer to the call for a convenient and Covid-19-free shopping event for the annual fair’s fans. With just a few clicks on the computer–or taps, if on mobile–customers can easily purchase and have delivered to their homes the finest products offered by some of the country’s best artisans.
“We are happy to have ZALORA Philippines on board as a partner for the 12th staging of the MaArte fair. Their e-commerce platform offers the best solution to the restrictions caused by this pandemic by providing safe, easy, and contactless interactions between our vendors and patrons. More importantly, the staging of MaArte @ ZALORA will hopefully introduce our exhibitors to a wider market. We see this as a great opportunity to raise awareness for fundraising activities of the Museum Foundation of the Philippines,” says MFPI President Albert Avellana.
As in previous years, the proceeds of this year’s MaArte will continue to support the National Museum and other MFPI projects. The online event also seeks to create a new platform for partner MSMEs (micro-small and medium scale entrepreneurs), to help them bounce back from the economic blow dealt by the pandemic.
While this year’s MaArte is taking on a totally different form, the fair isn’t a stranger to change–every year, the MFPI creates new ways to introduce the event to new patrons, and keep it exciting for the regulars such as the “ManCave,” and last year’s “MaArte oPen House,” with vendors spread across more than 20 guest rooms in The Peninsula Manila, instead of occupying just one event area in the hotel.
The concept was inspired by the open house Christmas parties held in the early 2000s by some of the tenants of the North Syquia Apartments in Manila, which were described by MFPI vice president Phyllis Zaballero, a former resident in the apartments, as mellow, creative, and very welcoming.
Through ZALORA, MaArte 2020 will now be able to open its doors, so to speak, to more guests, and tap the 40-years-old-and-below “omnichannel” shoppers. These buyers will also be able to enjoy the Fair for over two months, from October 16 to December 31, 2020—unlike in previous years, wherein the physical bazaar would only last for three days.
“ZALORA is committed to enabling partners to explore what digital retail has to offer, as well as reach the right audience through our platform. This is why it is our pleasure to host and support MFPI’s fundraising activities through MaArte Fair’s online debut. As we take pride in providing a platform to showcase the best of Filipino talent, this venture attests to the countless ways in which technology continues to help businesses grow together,” says ZALORA Philippines co-founder and CEO Paulo Campos III.
MaArte @ ZALORA showcases fair favorites: Amarie, Aranaz, Coco and Tres, Creative Definitions, Gifts and Graces, Ibarra, TDLG, Milvidas, MCV Designs, O & M Home, Oscar Mejia Fragrances, Beyond Borders, Pika Pika Cards, Siklo Pilipinas, WVN Home Textiles, WHIMSY Silay Export Inc; jewelers Tim Tam Ong, Natalya Lagdameo, and Riqueza; fashion brands Betina NYC, WYC Wear Your Culture, and designer Jojie Lloren. More exhibitors are expected to be on board before the 2-month run of the fair concludes on December 31.
Visit zalora.com.ph/maarte or download the Zalora app, available on iOS and Android. For updates and more information, check out MaArte Fair’s Facebook and Instagram accounts @maartefair or the Museum Foundation of the Philippines’ website www.museumfoundationph.org.