Vans announces the worldwide expansion of the brand’s celebrated music platform, Vans Musicians Wanted. Originally launched in Vans’ Asia-Pacific region in 2015, the competition is a global music platform that provides undiscovered musicians a chance for their original music to be heard by a global audience.
This year’s competition has evolved into a seamless digital experience. It will award one grand prize winner the opportunity to share the stage with Vans Ambassador and Grammy award-winning artist Anderson .Paak.
Launching in partnership with the trailblazing talent from Vans’ final chapter of the ‘THIS IS OFF THE WALL’ brand campaign released today, Vans shares the compelling journey of two artists: Atlanta-based rapper, J.I.D and Chinese-born and American-raised artist, Bohan Phoenix, who express their personal identities through music.
Vans has partnered with J.I.D and Bohan Phoenix to serve as guest judges for the global competition. The stories of these two young artists serve as a catalyst for the next generation of musicians looking to come up from their bedrooms to main stage.
Vans’ campaign stories celebrate creative expression through the pursuit of artists making their own way forward in hip hop. It has become a distinct language of choice for young voices who continue to work to forge their own path by any means necessary.