Earlier this month, Kipling Philippines launched its SM Aura concept store that imbibes its newest global vision 'Live Light.' The fresh contemporary look of the newly opened establishment at SM Aura Premier features the brand’s unique and modernized attitude— closer to its origins, one that is cool and gender-inclusive and authentic to its roots. The store displays its latest and classic collections, as well as an area where you can customize the accessory of your Kipling bag.
One of the thrusts of Kipling’s global vision is individuality, and the brand welcomes everyone to express themselves in their own unique style while they go through their “on-the-go” lifestyle. The brand would like to cater to modern consumers who move fluidly between different settings and occasions—from work to leisure, from day to night, and everything in between.
At the opening event, the mural of doodle artist Lei Melendres was revealed, Melendres is the featured muralist of the Kipling SM Aura store, and the title of her mural is Urban Jungle, which illustrates a day in a life of an individual who multitasks in the hustle and bustle of the Bonifacio Global City.
Three other local artists were featured in the event, and they did artworks on Kipling Blank Canvas totes, the collection that encourages self-expression and creativity, as the bags are designed to be drawn on. Their bag collaborations are currently displayed at the newly opened store.
Feeling artsy? Kipling fans can flex their creativity by designing a Kipling bag online and they might just be the lucky one to win a free Blank Canvas bag! Long on to www.kipling.asia/ph/blankcanvas to create your own personalised Kipling Blank Canvas bag, and share your creation with friends tell them friends to vote. The winner gets a free Blank Canvas bag, just as personalised in the game! The contest period runs May 28, 2019 to June 30, 2019.
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