Penshoppe Toasts To Summer

Penshoppe unveiled its latest campaign last week.

For the young, summer means that school is out and it’s time to hang up school uniforms. For others, it’s a time to head out of town and enjoy lazy siestas by the beach.

Penshoppe unveiled its latest campaign, Toast to Summer. By this time, you might have seen this clothing brand’s latest billboards and posters featuring Club Pen models with their golden bodies, shockingly silver hair, bright summer outfits and big, colorful water guns.

Timeless cuts get a summer twist

Now that the days are getting warmer and stuffier, it’s time to store those heavy knits and long cardigans. But summer doesn’t always have to mean dressing down. Known for its put-together and old school appearance, the preppy look was the embodiment of all things wealthy and refined. Now, with fashion brands looking to the past for inspiration, Ivy League is returning as the up-to-the-minute style for these sunny days.

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For the girls, Club Pen’s Melissa Ricks led the way with layers of lime green and bright yellow belts. Other models sashayed to the stand donning airy blouses in floral, gingham and plaid prints reminiscent of the 70s.

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Cuts are body-skimming, a welcome departure from clingy shapes which would just feel sticky in the humid weather. Beach bags in bright hues contrast nicely with pristine white tops or solid-colored high-waisted shorts. Lemon yellow and cornflower blue are cleverly thrown together in t-shirts and bikinis for an airy feel.

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