
HOKA and StudioPROBA Team Up for a Joyful, Artistic Sneaker Collection

HOKA®, a division of Deckers Brands (NYSE: DECK), is proud to announce its latest collaboration with StudioPROBA, the vibrant multidisciplinary design studio led by artist, Alex Proba. This collaboration brings art to movement, reimagining a selection of HOKA’s iconic silhouettes through StudioPROBA’s joyful, sculptural lens.

Known for her vibrant exploration of color, pattern, and sensory emotion, Proba has brought her joyful aesthetic to everything from murals and sculpture to textiles, furniture, and digital media. Since founding StudioPROBA in 2013, she has earned global recognition for her playful, immersive designs that transform everyday objects into art. This collaboration with HOKA applies that same ethos to movement, merging form and function through a limited-edition range of expressive footwear.

Rooted in a shared ethos of bold creativity, optimism, and self-expression, the collection celebrates spring’s spirit of renewal. Guided by the concept of the “Energy of Joy,” the designs are inspired by organic movement, emotional connection, and the dynamic relationship between people and nature.

“This collection is a celebration of joy, movement, and color. I wanted each pair to feel like a little burst of happiness on your feet, like you’re walking through a dreamscape inspired by nature, play, and emotion,” says Alex Proba. “Everything I create is meant to be experienced, whether it’s a sculpture in a gallery, a mural on a wall, or a rug in someone’s home. In this case, it’s shoes. It’s artworks, yes, but one that’s meant to be worn, used, and lived in. I want to strip away the preciousness that often surrounds art and invite people to step into joy – literally.”

The collection includes four distinctive colorways across three HOKA silhouettes: the Speedgoat 6, Ora Primo, and Kawana Mid. Each pair acts as a wearable artwork, blending vibrant color, texture, and function to transform everyday movement into an immersive, expressive experience.
“Alex’s innate ability to fuse form and color comes to life exceptionally well within this special partnership. HOKA’s reputation for vibrant hues and exaggerated shape is on full display thanks to her expert eye,” said Thomas Cykana, Senior Director of Global Collaborations and Partnerships at HOKA. “This collection invites everyone, from athletes to art aficionados, to find joy in movement.”
The collection is available at HOKA exclusive stores in One Ayala Mall, GH Mall, SM Aura, and Ayala Malls Manila Bay.
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