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Onitsuka Tiger Unveils the 2024 Autumn/Winter Collection at Milan Fashion Week

Japanese fashion brand Onitsuka Tiger continues to present a yellow collection that combines fashion with sports, and heritage with innovation.

Onitsuka Tiger presented its 2024 Autumn/Winter Yellow Collection on Wednesday, February 21st at Milan Fashion Week. The theme of the collection is “Urban Winter”. The looks created by made in Japan apparels express the essence of urban winter landscapes with a wet coating finish reminiscent of sudden thunderstorms in Tokyo.

The color palette consists of iconic yellow with metropolitan gray, black, beige, and hazelnut. The unique techniques are used to shape the silhouette with a new twist throughout the entire collection. The coats, jackets, and peacoats emphasize the contrast between wide shoulders and a narrow waist with tailoring details such as tube padding and ribbing. The double cashmere hoodie suggests a new layering concept as an outerwear piece worn over matching coats or blousons.

For men, there are wide pants in extra-long or ankle-cut chino and 5-pocket style, while for women there are stretchy slim-fit or oversized trousers. Micro skirts with flowing silhouettes and silk panel dresses with shiny and matte paillettes embroidery can be paired with wool socks and new creepers. Also, the brand’s first V-neck decollete with chunky high heels debuted that provide comfort and slip resistance. The collection also features innovative hybrid shoes that combine rubber soles and trekking boots, as well as a double bag made of synthetic leather with an urban shoulder strap.

As the first show of the 75th anniversary year, the total number of 49 looks were presented in the show in association with Onitsuka Tiger’s founding year of 1949. Also, the collection’s accent is a rib-knitted zip-neck wool wear inspired by the brand’s most iconic track top. It can be worn as a modern scarf or an extreme crop top, making it Onitsuka Tiger’s celebratory piece. 

Before the show, the dance team “AVANT-GARDEY”, led by choreographer Akane, performed a synchronized dance. The eye-catching yellow uniforms and the MEXICO 66 SD without Onitsuka Tiger stripes are specially designed to pay homage to the movie “Kill Bill”, expressing the brand’s evolution that interprets heritage in a modern way. Also, the pianist Yuja Wang live performed the show music with customized piano wrapped in yellow by Steinway & Sons. The music was composed especially for the show to express the collection theme.

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Onitsuka Tiger brings its iconic Yellow color to Milan and arrives in “Flagship store Rinascente Milano Piazza Duomo”, with an extraordinary take-over of the -1 floor, 4th floor, 7th floor, and incredible visibility in the 8 windows overlooking the prestigious square.

Floor -1 and 4th floor pop-up: from 20 February to 4 March 2024

Shop windows and 7th floor Il Bar restaurant: from 20 to 26 February 2024

Time : 10:00 – 22:00 

Address : Piazza del Duomo, 20121, Milano Italy

This season’s Onitsuka Tiger showcase was elevated by the presence of local luminaries including Heart Evangelista, Pia Wurtzbach, Sofia Andres, Camille Co, and Tim Yap, who graced the event adorned in the brand’s stunning collection. 

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