This June, in a vibrant salute to Pride Month, COS is set to launch their special Pride Collection worldwide on cos.com and at the COS Store Manila in SM Aura Premier. The collection embraces the diversity of queer club culture and the safe havens they provide, presenting a limited-edition t-shirt capsule adorned with unique designs, encapsulating the essence of four iconic global club experiences: Horse Meat Disco, House of Yes, Sink The Pink, and Churros con Chocolate, continuing to support LGBTQIA+ communities internationally so that everyone can feel respected, safe, and seen.
Preserving Queer Spaces
Even prior to the pandemic, queer spaces were dwindling in numbers, with many continuing to face threats rooted in transphobia, homophobia, and gentrification. These places serve as the lifeblood of numerous queer communities, sparking inspiration, providing a hub for connection, celebration, and most importantly, a platform to express individuality.
Celebrating Creativity and Individuality
COS’s Pride Collection encapsulates the unique creativity and individuality of each collaborating partner. Horse Meat Disco, the crowd-puller at many international music festivals, introduces a t-shirt infused with a bold and colorful DISCO design, signifying unity through a shared love for disco and dancing. Concurrently, House of Yes, a New York-based space dedicated to promoting creativity and connectivity, presents a powerful heart-shaped design interlaced with lines, crafting a unique symbol of love.
Next, the legendary UK collective and advocators of self-expression, Sink The Pink, presenting a playful Queen of Clubs design – a stunning tribute to their legacy. Lastly, Spain’s fun-filled festival, Churros con Chocolate, mirrors their iconic poster designs showcasing their dress-up ethos and exuberant attendees.
Photographed by Brett Lloyd, the campaign shines a spotlight on the beautiful faces that form the heart and soul of LGBTQIA+ communities worldwide.
Aiding the Cause
In an effort to create a future free from prejudice and discrimination, COS pledges to donate 100% of the profits from this collaborative endeavor to Metro Manila Pride, a volunteer-managed organisation. This body tirelessly works towards educating, equipping, and empowering the Filipino LGBTQIA+ community, asserting everyone’s right to feel safe, seen, and respected.
Get ready to wear your pride on your sleeve with COS’s Pride Collection. Together, let’s celebrate the colors of love, acceptance, and unity, supporting a cause that holds the promise of a safer, more inclusive future.
The COS Pride collection will be available globally at cos.com and the COS Store Manila in SM Aura Premier from June.
