K-Pop Group KARD To Promote the Comeback of ASICS' Classic Gel-1090

Asics

Footwear, Shoes - Men, Sports Apparel and Equipment

ASICS is bringing back one of their boldest early millennial sneakers - the GEL-1090™ with Korean co-ed pop group KARD as their new ambassadors. With its classic 2000s look, clean design, and technical construction, the GEL-1090™ is a timeless and classic silhouette built to excite and thrill fans. 

Returning in its original silver colourway with iconic red-to-yellow fading ASICS stripes, the GEL-1090™ will see six new colourways releasing this February, with one more in April. First released in 2004 originally as a running shoe, the GEL-1090™ quickly became a firm favorite thanks to its sleek design, superior comfort, and affordability.

Photo: ASICS

From 13 February – 13 March, ASICS will be running in-store retail and online promotions for the GEL-1090™. With every purchase of the sneaker, KARD fans will be able to stand a chance to see the group up close and personal in Manila, Philippines at the end of April for the GEL-1090™ launch party.

ASICS SPORTSTYLE will also run a hide-and-seek social media game (on Instagram handle @findkard) for two weeks from 14-28 February. Titled #FINDKARD, this interactive game encourages fans to participate by solving puzzles and mini-games to locate where KARD is. The grand prize winner will stand to win a pair of tickets to Manila, Philippines to see KARD at the GEL-1090™ launch party. Other prizes up for grabs include ASICS shopping vouchers, and GEL-1090™ sneakers.

Photo: ASICS

In March, special limited-edition apparel will also be launched as part of the GEL-1090™ campaign that was inspired by KARD. Fans can purchase hoodies and T-shirts in the four KARD member’s favourite colours (specially handpicked by each member) to complement and complete their GEL-1090™ styling.

Created for fearless runners who seek the thrill of finishing first and the continuous challenge of beating their personal best, the GEL-1090™ evokes excitement. Its design draws inspiration from an unusual source, motorsports, where extreme speed and high energy are intrinsically found.

Photo: ASICS

Drawing on decades of Japanese expertise and innovation, the GEL-1090™ features groundbreaking GEL technology under the heel and forefoot, and a durable rubber outsole with flex grooves for extra stability and traction. The streamlined upper brings to mind the aerodynamic form of a race car with sleek leather overlays placed against a lightweight mesh base to create a light and comfortable sneaker. 

The Gel-1090 in White/Midnight will be available in the following stores starting today: 

  • ASICS stores: TriNoma, Mall of Asia, Ayala Malls Manila Bay Area, Bonifacio High Street, SM Fairview, Alabang Town Center, SM North EDSA
  • Sole Academy: Alabang Town Center, Bonifacio Global City, TriNoma, UP Town Center
  • Landmark: TriNoma, Festival Mall
  • Sports Central: SM North EDSA, SM Makati, The Podium
White/Midnight (P5990)

The GEL-1090™ is available in Philippines from 13 February onwards. For more information, check out ASICS' official website and Facebook page. 

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