First Tommy Hilfiger Timepiece Boutique Opens in SM North EDSA

Wizer Industries, Inc., the official distributor of Tommy Hilfiger in the Philippines launches the first-ever in-line boutique for Tommy Hilfiger watches. As the first watch-centric Tommy Hilfiger store in the world, the timepieces will be front and center.

“It’s a great venue to showcase how Tommy’s reputation for fashionably chic iconic apparel translates into watch design,” says Rainier Jacinto, VP Marketing of Wizer Industries, Inc.

The boutique design inspiration is minimalist but retains a sense of Americana, speaking volumes of Tommy’s all-American brand heritage. Its pristine look and clean lines give customers the opportunity to focus their attention and appreciation on the workmanship of the timepieces. He adds, “We’d like to showcase how dynamic a store concept can be by rolling out something really fresh for the Philippine market.”

With an affordable price range of P5,000 to P18,000, Tommy Hilfiger watches taps into the 18 to 35-year-old market, the majority of whom are women who love fashion, enjoy accessorizing, and see their timepiece as an extension of their outfit. The global brand ambassador is Zendaya who embodies the youthful and carefree vibe of Tommy Hilfiger. Since fashion is ever-evolving, customers value that Tommy comes up with a fresh collection twice a year for Spring/Summer and Fall/Winter. Jacinto says, “Manila is the perfect market for modern fashion accessories which Tommy Hilfiger watches is known for.”

Already three years in the works, the much-anticipated store opened on January 23, 2020, at the Upper Ground Floor (UGF), City Center, SM North Edsa. Friends from the media and influencers who believe in what the brand stands for were present during the launch. Customers who wanted a closer look at the watches were invited to drop by the interactive photo booth set-up which will be there from January 23rd-29th so they can try on the timepieces and share their photos on social media. The person whose photo gets the most number of likes will have a chance to win a Tommy Hilfiger watch. Inquiries about the product and mechanics of the promotion are welcome at the photo booth in the Upper Ground Floor of SM North Edsa.

Wizer Industries Inc. has been in the Philippine timepiece retail industry since 1962. Aside from operating mono-brand stores and holding exclusive distribution rights for brands such as Rado, Tissot, Frederique Constant, Citizen, and Tommy Hilfiger, the company also operates two multi-brand concept stores called Tempus and The Watch Store located in key malls all over the Philippines. Their strength not only lies in watch retailing but also in after-sales servicing which gives a full and pleasant consumer experience. To learn more, visit @thewatchstoreph on Instagram and The Watch Store PH on Facebook.

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